Don’t focus solely on user engagement and marketing. Instead, give a thought on app viability as well. How do you see the app taking off? Is the app built on a principle and idea that has been widely exploited before? The more the popular your app theme is, the more difficult it can get to let users be attracted to it. Think of those endless running games like Temple Run – they exist by the plenty but you have to think of something really different today to make a mark in that arena.
Using an app may seem easy but building a viable app is not that easy. One of the biggest brands, Instagram took over 3 year to get their app right. Even today, they are working hard to improve it. Before you start making money, there is lot work that needs to be done. To make your work easier, here are the five steps to guide you when it comes to building a usable app.
1. Plan out its features and functionality
Do not worry if do not have any idea on functionality or features. Start by solving a problem that users face in daily life. See your app as a solution. Before you define its features, check out your competition and try to give something unique. Make them engaging for users.
2. Design Specifications
Begin this step by hiring the best UX/UI specialist designers, as they know how to design websites, advertisements, logos, etc. UI designers bring beautiful graphics they highlight important information on your app. Moreover, hire a user experience analysts to design logical flow to give your users seamless app experience.
3. Functional Prototype
Once you have complete first three steps, implement all you resource to create the prototype that has basic functionalities and features you wanted.
4. Test the prototype
The test must include real users that you want to target for business and not your family and friends. Take their feedback and learn how the in-app experience was. Try to learn their body language when they are using the app. This feedback will be the basis of the full version of your app.
5. Create the application
Most of the things in this process are based on your thoughts and feeling about your app. You yet do not know how the user will react to your finished product. Therefore, stick to the things that you have planned and build the app accordingly. If try to make changes now, you may end up making a bad or messed up product.
The first reactions often tell the story. Once you have released the app, try to know the user reaction and take feedbacks. Try to update the app regularly keeping in mind user feedback – respond to user feedbacks on the Store whenever possible.