Actionable steps to organically increase app downloads

Actionable steps to organically increase app downloads

Most businesses have gone on to prepare apps for promotional and e-commerce purposes but being able to successfully increase app downloads and make the entire web user base go mobile can be really difficult. Apps can often be more effective than mobile sites as they take up a permanent space on the users’ phones and are used more often than traditional mobile sites. Getting the right app growth allows customer retention and it can be greatly beneficial for businesses.

Increasing App Downloads

While you would be facing the question of app engagement rate after a user actually downloads your app, the first problem is to make the user feel that your app is useful. With your competitor apps probably around too, your app needs to stand out for a user to take notice. So, what can you do to increase app downloads?

Here are some steps that can be taken to increase app downloads.

Smart Banners

Setting up effective banner on your mobile site can lead to a lot of revenue generation as well as customer retention. Research has shown that almost 15.5% of smart banners lead to viewers downloading the respective apps. One of the biggest advantages of smart banners is that you can directly target customers based on their shopping preferences or usage pattern and grab their attention.


Onboarding is a process that focuses on promotional tools to generate customer retention. Giving users some sort of added benefit to customers for using the app can help a lot. After all, get lots of downloads on your app is not the main target – It is customer retention, and onboarding promotional strategies can be one of the best ways to do so.

Direct links

Giving the desktop users of your website direct access to your app can prove to be a viable way of getting more downloads of your app. You can set up contextual menus where your viewers can simply put in their phone number and your automated system will automatically send a direct download link for the app to the user’s phone.

App Indexing and Spotlight Search

Registering with Google’s App Indexing and Apple’s Spotlight search can be a great benefit for users. There are significant improvements that can be achieved by using these services. These are valuable tools to channel your app downloads and you should definitely consider using these features.

Generate relevant content

Using good content is important and you need to be able to generate regular and relevant content for your viewers on a regular basis. You should not only focus on keywords to boost your search rankings but also on the quality of content so you can keep your viewers engrossed.

You can easily create an app that looks good. Have an app icon that looks good and an app description that really makes the user feel that they need your app. Using the right keywords and right screenshots can do wonders on the app description page in the app store. These are some of the most effective ways of increasing your app downloads, why not try them soon?



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