The app development company has grown a lot in the past years, as more and more people started affording to buy a mobile device. There are three major operating systems and each one has its own app store where studios or individual developers upload their creations: Android, iOS and Windows Phone / Windows 10 Mobile.
There’s a harsh competition and it’s even harder to convince people to buy a new application without knowing anything about it. Some app developers spend time and money to create the perfect application, and then they invest more money to promote it, but is it worth all the trouble? Are there any other ways to attract customers to download and install an application they store on the app store?
Many businesses start from scratch, hire best app developers, who get paid big bucks to do their job well, and they really take their job seriously, but no matter how much effort they put in and even if the application will look good, after being added to the app store, it doesn’t generate interest and it’s downloaded only by a dozen of users. It can be very frustrating and difficult to build the hype, because even if an application has been created for a specific audience, if it’s not promoted enough, its fate is doomed. Instead of enjoying the deserved smashing success, a developer sees his work going down the drain. How can this be avoided?
First Impression Always Matters
A beautiful user interface will always convince a user to download the application, because of it’s attractive on the outside, it’s surely a sign that it’s well-structured and easy to use. To give an example of a popular application that draws attention with its user interface, I have thought about Tinder, a dating app which uses cards to suggest a swipe. Single people who are looking for a possible match are swiping right if they’re interested in hooking up with the candidate, or they swipe left to ignore the profile. Now you understand how important it is to come up with a simple user interface?
A Customer Loyalty Program? Why Not?
Many stores or restaurants that can afford customer loyalty programs are using automated reward applications for long-term customers. So, these veteran customers are offered discounts, coupons, gift cards with different occasions, especially for their birthdays. Currently, the most popular loyalty applications are Belly, Spring Rewards, FiveStars or LevelUp.
Discounted Products From Online Stores
Many online stores are struggling to sell their products because people are usually looking for stuff when they’re browsing in front of their laptops or PCs. There are some e-commerce sites that encourage customers to download their mobile application and use it to purchase clothes, footwear, electronics and other products, because they get special discounts. So, if you’re a developer, try to obtain a partnership with an online store and build an application for it, which offers push notifications whenever a new promotion is available.
A Demo Video Promoted On Social Media
App stores are full of new releases, so you shouldn’t expect thousands of downloads in the launch day. But, that doesn’t mean you have to leave the situation as it is! Act immediately, create a demo video of the application that has a maximum length of 30 seconds and applies the principles of Simon Sinek’s Golden Circle (Why, How and What), then upload the video on Youtube, Instagram, Facebook or even through a blog post. Someone will click Play out of curiosity.
Screenshots Are Also OK
Not talented enough to a great demo video? No problem! Just take a screen of your application in action, to allow potential customers fully understand its features. Don’t forget to add many visual elements and subliminal messages created with a fancy font. Users will be captivated by the teasing images and they will want to download the application.
Related blog: A Guide to Increasing Your Mobile App Downloads
Upload Your App To An Alternative App Store
If you didn’t know, there are other stores where developers upload their applications or games that are compatible with various operating systems. One Platform Foundation claims that an app posted on a less popular store will have 200 percent more downloads than on Google Play, so try your luck on GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore or AppBrain.
Be Active On Quora
Quora is a website where people are asking questions and community of users answer to them. Maybe there are users who are searching for the exact type of application you’re created and you can recommend them your own creation. Or you could just ask strangers if they want to give your application a try, after explaining its features and benefits. Remember that Oliver Emberton obtained a book deal and he was contacted by important people in the film industry, after his response to one query.