Why Your Gyms and Fitness Center Need A Mobile App?

What is fitness? Fitness is the entire ideology behind being fit, or living a life that promotes being fit and healthy. Gyms are the direct result of fitness. A lot of people go to the gym every day for no particular reason other than wanting to be fit and healthy.

gym apps

All these make gyms an incredibly profitable business that spans across the globe. Of course being a highly profitable, worldwide business, means that gyms and gym owners have to keep up the pace and stay in touch with current trends. Just like any other business they have to always look for ways to improve and make their customers enjoy and appreciate their experience.

Related blog: 5 Features You Must Insert In Your Next Health & Fitness App

Now that we’ve talked a bit about gyms, let’s briefly explore another topic: mobile apps. Mobile apps are one of the most powerful tools any entrepreneur has at their disposal and gym owners are no exception. With mobile app popularity showing no signs of slowing down in 2017, having an app for your gym is definitely a great idea and a positive, forward-moving mindset. In this article we shall explore the benefits of having gym apps, and in what ways your gym can grow by offering such a service to its customers.

Customer marketing
If a gym wants the brand to grow and is looking to become a fruitful endeavor, it most likely has a website. Having a mobile basically follows the same concept as a website but a lot better, and here’s why: Websites are a great way to reach customers and at the same time a way for your customers to reach you. A website can have all the information needed for both ongoing members as well as new potential customers interested in what your gym has to offer.

However, even in the form of mobile browsing, internet websites aren’t something people carry around with them at all times. Mobile apps on the other hand are software that are literally sitting in your customer’s pocket. Through a mobile app your reach is tremendously extended as it’s safe to say that all people who would be found in a gym also use smartphones and smartphone apps. That pretty much covers every young person you can find. Not to say that older people have no place in either category by any means, but it’s just a fact that young people are predominant users of both gyms and mobile apps.

Memberships, offers and management
Depending on how many members your gym has, it can get pretty hectic as far as the books are concerned. Managing gym memberships requires attention tedious work at times. Through a mobile app, your business has the means to simplify that process and provide a friendly interface for the gym-member relations. Not only will the gym be able to easier keep track of memberships and overall activity within working hours, but it will also facilitate the reverse process for app users. Through this app your members can check how much time they have left on their membership, when it is due, and other statistics and information you want to add. The app can also let them know what deals are available and also what bonuses they are eligible for, depending on what kind of bonuses your gym offers.

Related blog: The Future of Health and Fitness Apps

Digital competition and accessibility
Here’s a pretty straightforward philosophy: If you don’t fill in this spectrum for your customers, someone else will. The mixture of tech and fitness is not only inevitable but also evolving as we speak. Many companies are developing various tools to help people that want to stay in shape. Smart watches and even proprietary apps from the likes of Samsung or Apple are very popular with gym-goers. By having an app for your gym, you can gain a lot more popularity for your business. There are people at the gym that have a well-crafted diet and workout plan to serve their goals but there are also a ton of people that want to lose weight or build muscle without having a clue about what they’re doing. This segment will look at helping solutions which often times come in the form of the apps and gadgets mentioned earlier. Your gym and fitness apps can give them tips or even full scale diet suggestions, personal training tips and information, as well as small features that together make a lot of difference such as reminders, timers and measuring tools.

If you’re going to walk away from this article with only one thing in mind, that should be the fact that by having a mobile app for your gym, you have much better chances of people joining or sticking with you because they feel taken care of. As we all know, people like things that makes their life easier and a mobile app can certainly help a lot in that regard.

If you are looking to develop an app for your gym and fitness business, then contact us, we will help you out in developing gym and fitness app.




Best Tips For Successful Beta Testing Your Mobile App

Mobile applications are a core market for any business that thrives off of tech consumers. Its strong relation with the booming smart device market and their symbiotic relationship make it so mobile apps will be a major source of income for developers for the foreseeable future, but if you want to create an application that will put a mark on the industry, it has to be a very good one, as competition is stiffer than ever.


Part of the recipe for a successful app lies with locating and eliminating any kind of bug or problem that would otherwise negatively impact the customer experience. To find everything that’s wrong or just not clicking, you must have feedback, someone or something letting you know what needs to be change. Starting with the closest people around you is good, such as team members and people involved in the development process, but what you really need is the opinion of the consumers, the people that you want to sell the app to. The best way of finding out what they want is by asking them. This feedback takes places during the beta testing phase, which any app must go through. The quality of the beta phase can dictate whether or not an app will be successful or just another icon on the app market interface.

Beta testers
Once you are ready to start the beta phase, carefully select the beta testing group. This group should include multiple types of devices. Creating an app for a limited number of handsets is a huge detriment for any project. Try to include as much diversity as you can.

The beta group should include people you don’t know but that you can trust. In other words, it is vital that the people giving you feedback during beta are as objective as possible. This can be hindered if you only involve family members and friends, and you’ll sooner or later find out that your perception of the app progress is skewed.

Read also: 6 Mobile App Testing Mistakes You Should Avoid

Beta platform
Now you have the beta app and you have the beta group. All that’s missing is a beta platform. You need a platform where people can test out the app and also give feedback. Try finding an accessible platform where you can start a beta testing group. You could also set up a feedback system within the app itself. This will make it so that testers have a highly accessible feedback at their disposal.

You can use this group platform to not only receive information about how testing is going, but also distribute new information such as beta builds, tester duties and expectations you have from each tester. You can consider this space the equivalent of a conference room. This is where information goes back and forth between you and the testing group.

Keep testers in check
Once the process has started, it is very important that you manage and take care of your testers, so that you may ensure several things. First, you need to make sure that each tester does their part, and that each of them sends you regular updates and feedback. Slackers will only delay or hinder your operation.

Make sure to remind them what it is they’re feedback is for. Speaking of which, you also have to set up a reward plan that will entice the testers to give their best during beta testing. It’s up to you what kind of rewards awaits them, just make sure it’s something worth their time. You could guarantee extra or deluxe features for free once the app launches, which otherwise would require payment, or give them the whole app for free.

Read also: Top 11 Mobile App Testing Tools Employed by Testers

Set up the app launch
Don’t rush and launch your app as soon as you think it’s ready. Test out the app in small increments. This will help you find and put the finishing touches on some of the remaining bugs or issues. Release it in a limited amount to just one market, and do a full release once the app is operating at 110%. Consider releasing your app on a lower tier app market at first. If there are any major problems discovered on a major market, it might be too hard to bounce back from a launch fiasco. If the app is fine on a smaller market, you can step it up and launch your app on the App Store or Google Play.

A very important thing to take from all this, is the fact that successful apps aren’t born overnight. They require a lot of time and nurturing, and the beta phase is where a lot of that happens. Beta offers app developers all the answers they need to make their app successful. It’s the developer’s job to know how to set their app up for critical acclaim, starting with beta testing.

How To Focus on Creating an Useful App?

A recent interview with Google’s Bethany Poole, the group marketing manager there, that explained how they tried to create their own app that would actually be useful for the user, got us thinking. It is true that app developers, even us writing, get distracted by shiny objects and don’t focus on the essential.

primer appWhat we mean by that is the most of us want to go on with a trend of getting apps viral and we include in the app spectacular and definitely not cheap features, like VR (virtual reality), geo location and more. But, the ugly truth is that while an app might wow the user, he/she will easily get bored and will drop it in a week’s time. So… what have we accomplished? We made a wave in the App store, and now we’re vanished. Is that really what we want?

Let’s talk a little bit more about the actual usability of apps and what you should consider before creating an app. A great looking app might not be what your customer is looking for. After all, every entrepreneur is looking to do the same exact thing: please their customer.

In the interview, Poole talked about their new app, Primer, which offers you tons of marketing strategies in five minutes. She says they found a demand for this sort of thing and decided to make a simple app, but one that would help a lot of people in their struggle of getting noticed among millions of other businesses.

Related blog: The 5 Most Important Strategies to Create an Addictive App

She also says that they were tempted to go flashy, like a lot of other apps, because they enjoy it as much as the user does – but they found that they want to create an application that will be found on the user’s app for a month, or maybe even a year.

In the beginning, they didn’t even want to create an app. They just wanted something innovative that would reach that demand they observed, but decided that they should actually focus more on the user than on how they can be seen as a ground-breaking company.

Even though we preach identifying your customers first, and giving the solution through an app after – her interview opened our eyes to a more profound understanding of what every business should be. We should look for problems or a demand, and then brain storm on what we should offer our customers so that they can resolve their problem. Creating the best solution to their issues will naturally attract them to your business and they will definitely remain your loyal customer.

We’ll tell you a little bit more about how Google found what is the best solution for their users – maybe you’ll find your inspiration and even learn something new you should do before creating an app.

As Bethany Poole continued, she disclosed that Google started with a questionnaire to their target audience to find out exactly what is the problem. After they discovered that 97% of adult Americans don’t learn anything new in their everyday life, they decided there has to be a reason in the middle of everything. After thorough interviews, users said that they cannot get into the learning mindset they had during school, and their lack of time lets no time for reading a book or an article.

Related blog: The Five Amazing Steps to Create a Usable App

That’s when Google found out how they can help their customers: in their quick moments of free time, people look at their phones. So why not let their phone teach them something new? Therefore, they created an app.

She doesn’t forget to mention, however, that if the research had proven another method of learning the best for their customers, they would have taken that path. They weren’t looking for posterity, but to be helpful to their users. And, that is, probably, why Google is such a popular company and brings a smile on a lot people’s faces.

At the moment, Primer, Google’s marketing strategy app, has a very high rating of 4.5 stars out of 5 on both Google Play for Android and the App Store for Apple.

If you’re looking to develop an app, ask yourself: is this product helpful for my customer or am I just doing this to get noticed in the large sea of apps? Start doing your research and find what is truly the best solution for your user, and you might find some surprising things. If an app is not your answer, who knows, maybe you should try something else. Or adapt the app to fit the user’s needs.

Google’s inspiring story about their new app Primer and how they created it, should be a starting point for your own success story.



The Past, Present and Future of Social Media Apps

The very fact that you have landed on this page proves that you definitely have some social media apps installed on your mobile devices. And why not? The accentuated growth of almost every app that pertains to social media is reason enough for you being one of those addicted to them. Social media apps such as WhatsApp, WeChat, Facebook etc. have revolutionized the way communication happens; both on personal and business fronts.

social media apps

Before we get into the future for social media apps, let us take a quick look at what has happened till now.

What happened in the past?
Hope everyone still remembers days when flirting or chatting was done across emails, or chat rooms in Yahoo. People were hooked onto such chat rooms and connecting with strangers and even known people took a completely new turn.

What is the current phase of social media apps?
Now consider the current times. Nothing has changed much. People still chat with strangers and known people; however, the mediums of these chats have changed. Social media apps have sprung up in a frenzy and have impacted the way communication happens these days. Some may even go to the extent to claim that the past year can be easily said as a period of social apps that include dating and mobile messaging.

So does this mean we have had everything already squeezed out of this media app boom? The answer is NO. People are spending more and more time on social media apps and the number of users is growing. And with features and functionality getting enhanced with passing days, users are up for a bonanza of sorts. In spite of this strong and vibrant surge in use of these apps, it can be still said that these are just the primary steps and a huge revolution is yet in the making.

Related blog: Why Social Media Integration Is So Important for Mobile Apps?

What does the future behold?
Well, coming to the actual intent of this post, beyond today, you can expect the industry for social media apps erupting like never before. Communications can take a completely different perspective and people will be using these apps more. You can expect slangs evolving due to this increased use of social media apps.

Wordings such as “Our first meeting was decided on Facebook” or maybe “I am used to just Tinder for travel related aspects” will definitely seem like an everyday instance. With desires of people ever increasing and the want for more ease in communications and social messaging always building, the app developers too are on the threshold of a more intense battle to grab share of dedicated users for their apps.

With more mergers and acquisitions expected post Facebook’s acquisition of WhatsApp, the battlefield is sure to get more intense and stiff. This spells good for everyone though. Right from the end consumer, to businesses leveraging the strength of these social media apps, to the app makers themselves; all are in for something better.

With apps like WeChat reaching newer pastures by dishing out new features every now and then and Facebook making its developer platform open to allow developers the chance of developing over their API, along with letting publishers distribute content; everything is changing briskly. Google too is rumored to be in the process of stepping into this space soon.

What’s in store for whom?
All the above mentioned aspects and future predictions and possibilities explain one very important factor; social media apps are definitely slated to re-write the way communication happens globally. These apps have the strength to either be the digital platforms themselves for communications or enhance the already existing strength of available platforms for delivering convenience, emotional value and continual communications or interactions.

All this spells good for businesses as well as end consumers. Consumers on their part are in for enhanced experiences of using these social media apps, while businesses can grab the immense opportunities with regards to marketing that these apps will open up for them. The only aspect to keep in mind is to always remain alert and stay updated on all the happenings in this sector.

Related blog: Students Addicted to Mobile and Social Apps

Businesses need to understand that end consumers will not be visiting their websites like the old times; rather, they will prefer using apps. So reaching these consumers where they are more likely going to be available is the key. Especially, audiences are skyrocketing for these apps in emerging markets and hence, business opportunities too are getting dished out profusely.

It has been seen that businesses are yet to jump the bandwagon of promotions across messaging or chat apps. This space or this sector can be still considered as nascent. However, with increasing awareness, the future will definitely witness a surge in businesses leveraging this space to hit their consumers at the right place and time.

With more businesses likely to enter the space of advertising across social media apps, consumers can expect a fierce competition which will eventually mean more features and innovative concepts being developed.

Final Words
So overall, it is a pretty good scene for everyone. The future of social media apps is due to be enhanced completely. The primary intent of how interactions across online platforms began is sure to reach a stage where innovation will produce excellence.

A Complete Guide to A/B Testing for Your Apps

Mobile technology is on a rise, like never before, with a few millions apps being downloaded every single day. Certainly, apps have changed the world and evolved over the years, with free apps being the first choice of users.

ab testing

As statistics reveals, there are approximately 1.6 million apps available in Google Play and 1.5 million apps in the Apple Store as on July 2015. Therefore, it’s obviously important to understand what users want to be served on the platter.

There’s a varied range of mobile apps already available in both App Store and Google Play, but you might see that only a few of these apps are actually popular amongst users. For instance, there are thousands of gaming apps, but only a few games like Candy Crush and Angry Birds could top the charts while the rest are still struggling for download. Obviously, there are valid reasons – players were given what they liked!

At this juncture, it’s critical to come up with something that’s fresh and new, stands out of the crowd, and gives pure entertainment. It is equally important to create a brand name and awareness that people would love to talk about. Customer retention is the key!

So, if you are in a phase of developing a mobile app, or you’ve just launched an app in the market that hasn’t been able to climb up the charts, it’s time you should revisit the app strategy and think of improving your app.

In addition, you have to also find out why your app couldn’t succeed expected. The best approach to do so is through A/B Testing.

What is A/B Testing?
Also called Split Testing, A/B testing is a tool that allows you to compare two different versions of the same app/web page to see which one is a better performer. Two pages are taken as two variants, A and B, and the result is yours.

Just like a science project, you can test the mobile app. You can add two or more app pages and choose the one that performs better. It also helps you to back up all your guesswork with hard testing data. Moreover, it gives you the result as well as the ROI of your marketing strategy. Today, market leaders engage heavily in this method of testing to gain popularity among users.

How to Go Ahead with A/B Testing Strategy?
There are a few golden rules to follow when you are going ahead with the A/B Testing strategy:

Rule 1: Planning
It is very important to plan your project in time. Once you know what to do, you have to decide what you wish to test. This might take you through a series of tests or variables that need attention, such as color, text, button size, image size etc. Anything that could convert the best has to be updated.

However, it’s imperative to ensure that your idea and vision is clear and you know what exactly you want. You should also be well aware of the baseline results – the result you are getting now. Only then you can understand the differences created for your app by A/B Testing.

Rule 2: Strategic and Simple Startup
When mobile interface is concerned, even minute changes can make considerable differences. Always begin with smaller tweaks and changes, taking just one variable, targeting the simplest and major elements like navigation, headlines, or color schemes.

Rule 3: Aim for Holistic Result
Whenever you choose to make some changes to your app, look for long-term and holistic results instead of short-term goals. It’s obvious that you would want to increase the rate of conversion for the app, but it may not happen right after running the first test.

Rule 4: Focus on User’s Needs
Understand what users want – that’s very important for A/B testing. Do you understand how pizza delivery stores are doing such great business? Well, that’s simply because they have specific customers who already know what they want even before visiting the store.  Customers rely on consistent experiences.

Likewise, know what you want to serve to your targeted customers. If you are a master of something, define the target audience, understand what they need, and keep serving them effortlessly.

Rule 5: Customer Involvement
Understand your customers’ needs and design you app around them. Although it doesn’t guarantee that all visitors would try your app, you can at least aim to provide them the best and understand why some of them didn’t like your app. The reason for non-conversion behavior is something that you should understand and work on. With this, you can document the issues with customers and use the data to make some important changes to your app in the future.

Important Elements of A/B Testing
Once you are through with the rules of A/B testing, it’s time to move on to the next most important variables to test.

  • Headlines Testing: When people visit your app, the first things they see are the headlines. So, your headlines play a key role in attracting and holding customers, making them excited about your offers, and convincing them to stay. Headlines are, thus, the most important tests and are indeed known to create a significant impact on conversion rates.
  • Price Point Testing: Pricing is yet another complicated topic. Most business owners and entrepreneurs price their items by their gut feeling or following the supply/demand ratio, which may not be correct. Pricing any physical product involves technical aspects too; for instance, pricing a physical item may be manageable, but a digital product that doesn’t involve production cost is often hard to price. The price of such a product should be decided as per the market value. The concept is – higher the price of a product, lower the demand, and vice-versa. As the price rises, demand drops and that marks the fall of revenue too.
  • App Store Description Testing: You have to describe your app well so that it leads to conversion. After your app title, focus on the app description. Customers always do that! This description is the vehicle for maximum customer acquisition. From a simple marketing message to reviews and ratings, keep it short, simple and concise.
  • Payment Gateway Tests: Some payment gateways have already earned the trust of buyers. So, you should have an optimized payment gateway that impacts conversion rates significantly. Unsecured payment gateways can just pull you down. Thus, it is advised to take a safer and secure gateway like Stripe or PayPal.

To make your work easier, noted below are some A/B testing tools with similar features that can make your job simpler.

  • Optimizely
  • Five Second Test
  • Apptimize
  • Google Analytics Experiments
  • Kissmetrics
  • Adboce Target
  • Convert Experiment
  • Vanity
  • Maxymiser

This article summarizes some of the best practices and most effective testing tools to be used for A/B Testing. You have plenty of choices for this competitive market, but bear in mind that you need to choose the best strategy for your business.


Top Challenges in Enterprise Mobility for Mobile App Developers

Enterprises constitute people, process, and technologies. Technologies help the people-employees and customers to ease the process to address the end goals.

Enterprise Mobility

Therefore, today computing devices in different forms, applications, and networks are encouraging people attached to an enterprise such as employees, contractors, and customers or consumers of the products of the enterprise to use the latest technologies including mobiles and cloud computing technologies to accomplish the tasks of business.

Mobility Challenges of Enterprises
Since yesterday, enterprises were thriving on the intranet and the Internet with strict firewalls. Closed and wired networks were easing the tasks of IT department to manage enterprise security nicely.

Today, enterprises have new challenges in forms of mobile devices and wireless networks. Employees are moving with their client devices, and mobile networks/Internet and cloud technologies help them to give easy access to enterprise IT system and its databases.

Security as the Biggest Challenge
BYOD has snatched one more hope of controlled IT environment by introducing massive fragmentations in hardware as well as software/OS. Therefore, security, a prime concern in enterprise mobility has challenged and responsibility extended up to the mobile app developers to mitigate the security issues right from the development stages.

The best way to cope with security issues is to take multiple way approaches including managing apps rather than the devices and an excellent Mobile Application Management solution mitigate the problem beautifully. It is the thing that mobile app developers can focus right on the designing and development stage.

Operational Swiftness & Data Accessibility
Data accessibility is significant to make an informed decision at each level, and it is the prime concern of the IT department when it focuses on the performance.

Enterprises have some static data while many live data, which are updating in real-time and their access in real-time making big senses for CESs and managerial level of employees.

Therefore, secure access of enterprise data poses a significant challenge to the IT department as well as for the mobile developers who design apps to share the data inside as well as outside of the enterprise firewalls.

Operational swiftness is for the better performance. For consistent performance, backup is essential, and the emergency help of app developers are mandatory in adverse circumstances.

Beating Fragmentations
In enterprises, BYOD is the cause of hardware and OS fragmentations when mobility has implemented. It has seen that platform fragmentation is becoming pain point in 50% cases for the mobile developers and absorbs the investment budget dearly to develop different apps for different native platform compatibility.

In Android apps, it becomes acute and daunting when testing efficiencies concern more. Therefore, beating fragmentation issues demands experts and experienced team or company of the mobile application developers highly.

Strong Network Infrastructure
Consistent mobile network and Internet accessibility are things of the foundation of the success in enterprise mobility. Therefore, IT department has to work extra on the network architecture design before designing and programming any mobility solutions for the enterprise.

It is imperative to streamline the entire system when some components are working remotely in the field or customers connecting from the offshore destinations of the multiple locations at a time.

For consistent growth of the enterprise, meeting the mobility challenges from the advanced and legacy system users is significant. It is the expectations of customers on one hand, and employees at other hand pose tricky issues for the mobile developers. They have to address at security fronts and performance fronts.

If you have highly experienced, and talented team of mobile app developers, designers, business analysts, UX developers, and QA professionals your ball of success may roll smoothly. It is a team of Mindinventory, which is capable of taking enterprise mobility challenges seriously with the desired level of success.

Therefore, if you have any plan for the mobility solutions for your small to large-scale business, organization, or enterprise, we welcome you to discuss it with our team at the first place.

Top 10 Features to Make Your Next Travel App a Hit

Mobile applications have been revolutionary in boosting the travel industry globally. However, if you have an app that failed to appeal to your users, maybe it is because it didn’t target the right audience, or lacked relevance, or does not have the best-selling features. Don’t worry. May be next time!

Travel App Features

If you aspire to build your next travel app that becomes a huge hit among your target audience, it must have the following key features that would help gain a competitive advantage and make it more saleable.

1. GPS Based Location Services
Integrating Geolocation tracking services into your travel app is like hitting the gold mine. When tourists use a travel app on reaching a destination, the first thing they want to know is a nearby hotel, restaurant or tourist attraction. The travel application should be able to quickly access the mobile device’s GPS, track location, and fetch accurate results. This would make travel a fun and hassle-free experience for your users, thus, promoting your app’s brand loyalty and popularity.

2. Travel Route Generator
How about providing your users with a comprehensive travel planner? To be honest, travelers prefer mobile applications that are capable of making travel plans, and they would just travel seamlessly. A travel route generator serves that purpose only. Travelers need to specify the destination where they wish to travel, and this feature would generate different routes to reach the location. This feature would help the travelers plan a more suitable route to reach the destination as per their needs and preferences. There are apps that let users add tourist attractions and even integrate custom landmarks to design their travel itinerary accordingly. Implementing such complex feature is not simple, but it can make your travel app a huge success.

3. Weather Forecasting
Is your travel app able to provide your users accurate weather forecasting reports before they book their flights or alike? If no, make sure that you integrate this important feature in your next travel app. Most travelers book their flights or plan a holiday in haste without considering the implications that unexpected weather change may have on their journey. To prevent such hassles, app development companies should integrate real-time weather forecasting feature in the app, and alert the travelers of unexpected weather predictions when they create their travel itinerary. There are apps that display accurate weather reports for a large number of locations worldwide. Such apps allow travelers to check wind speed, cloud formations, humidity, etc. for a particular location, and then plan their trips. Your travel app should be able to display day-specific and location-specific weather forecast report.

4. Location Based Cab or Public Transport Booking Services
When a traveler visits a whole new destination, he or she would need cab services or details about public transportation to reach a preferred location. This is also a necessity when a person wishes to reach somewhere within his or her city, and wants instant cab or public transport services. Your travel app should be able to provide location based cab services or public transportation details, which would help your users to plan their travel and reach their preferred location on time. As your app makes traveling and cab booking a breeze, it’s not surprising that it would gain a competitive edge over other apps that do not provide this feature.

5. Language Translator and Currency Converter
Integrating in-app language translator and currency converter can be tricky, but if you can get it up and running, your mobile app will instantly become a hot favorite among travelers. In many cases, especially when a tourist travels in some other country, he or she may not be familiar with the regional language. This may make traveling more inconvenient and stressful. Delightfully, there are certain apps that allow users to translate real-time voice data, scan texts for visual language translation, and even translate written texts.

On the other hand, think of a situation where a traveler needs to exchange currencies, and is not aware of the current exchange rate. Should he look beyond your travel app and search the Internet to know the latest currency exchange rate? If that happens, how is your app usable to your target audience? To make your travel app most successful, it is crucial that it should be able to track past and current variations in currency exchange rates, and provide instant information to the users.

6. Social Media Integration
In today’s world of cutting-edge interactions and communication, a travel app without social media cannot survive long in the competition. For any kind of travel app, social media integration is a must as most travelers today to love to post photos, reviews and updates about places they visit. And having everything integrated in a travel app can add to their convenience. With this feature, your users will not have to sign into their social media accounts separately to post updates and photos while traveling. The app lets them do everything in a hassle-free manner.

7. Emergency and Security Features
Any emergency situation may arise while traveling, irrespective of location and time. Therefore, it is vital for a travel app to include location based emergency phone number and service feed to ensure that users can access it whenever a crisis situation arises. During urgency, the traveler should get instant access to emergency numbers based on the current locations within the app itself. This will make them feel more safe and secured.

8. Reviews from Other Travelers
What made travel apps like TripAdvisor exceptionally popular is its comprehensive review system. With this app, travelers are able to review a location and share experiences with other travelers visiting the same place. Travel reviews, when integrated in an app, help users gain valuable insights about a place, service, etc. Likewise, they can plan their itinerary or make necessary tweaks. So, why not include this important feature in your next travel app? It would definitely gain popularity among your users as the app provides information about a location, hotels, flight service, restaurants, etc. This will also help improve the services related to travel industry. Allowing travelers to add reviews via your app can boost its download and popularity.

9. Social Dining
Want to render a unique experience with your travel app? How about giving them an authentic experience of social dining in the chef’s home itself unlike traditional restaurant dining? How about giving your users the blissful opportunity of savoring authentic delicacies at some locale’s house while listening to the intriguing tales of the land? Though in its nascent stage, the concept of social dining is gaining increasing popularity among tourists, especially among food aficionados and travelers who wish to explore the culture of the land. Apps like EatWith are certainly taking the concept to a new level. So, if you are planning to build your next travel app, you must leverage this unique feature to deliver immersive travel experience.

10. World Clock
Does your travel app include a world clock or time converter? If no, your next app should definitely have one. Tourists often get confused when they cross time zones. Don’t let them download another app for the purpose. Integrate this feature into your travel app, and make things less complicated for your users.

There it is. Including most, if not all, of the above features will definitely let your travel app gain a competitive advantage when differentiating from others. Following these tips or hiring experienced mobile app developer would give your travel app the catalyst for success.

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Building App Experiences for Disabled a Big Challenge for App Developers

According to the WHO, today more than 200 million adults of different ages are suffering from any sort of disability or physical challenges to accomplish their daily tasks in typical ways.

Mobile App Developers

It does not mean that they are devoid of the latest technological advancements. They too are using handheld devices for various purposes and some are critical of them.

Therefore, when a mobile application developer is thinking of the app audience, naturally these disables are becoming a part of it. Whether they are an as small portion or the big one, but they are users with unique needs for user experiences.

Therefore, each major mobile OS platform has issued specific guidelines for accessibilities for physically challenged users to offer them hardware as well as software experiences in the best way.

For the mobile developers, who are reluctant to implement those guidelines religiously and wish to cover disabled audience honestly in broad benefits, here are some tips to follow.

Know the Types of Disability
There are four major types of disability in general.

  1. Visual: It includes impaired vision, blindness – full or partial, color-blindness
  2. Hearing: Partial or complete deafness
  3. Motor Inability: It contains the defects in the control over moving organs like hands, legs, etc. It includes inability to use mouse or another operating method, sluggish responses, lack of fine motor control in activities
  4. Cognitive: It includes poor learning, impaired memory, unable to focus on voluminous information

If you are a mobile app developer with pure intentions to address accessibility issues for the app users with an above-given disability, you may have a hard time to address their unique needs in your app development without distracting the user experiences for the ordinary users.

Standardize Web or Mobile Content Accessibility
To address the accessibility issues, Apple Store, and Google Play marketplaces have published some guidelines, and we can summarize it all in the following way.

App Content Should Be Perceivable:
Today we have numerous ways to give access to the app content to the disabled users using hardware and software capabilities and advancements. Therefore, for the blind users, we can convert textual content into voice/speech using software capabilities.

Similarly, today we have software that can describe the image content in audio formats and let physically challenged users to enjoy photos in Facebook updates.

Operable Hardware:
Disabled mobile users with visual, motor, or cognitive imparity cannot use mobile devices in standard ways. Therefore, the majority of handheld devices have additional hardware as well as software (OS) components and inbuilt components designed specifically for the disable users.

Thus, mobile app developers should know how to leverage their features and functionality and make operating comfortably for physically challenged users. For instance, use of keyboard to consume content at slow pace and use of Siri-like voice recognition software to issue commands.

Mobile app developers should make app content and app interactions easy to understand and should operate in the predictable ways. For instance, for colorblind users, avoid colors to highlight the important points or contexts and should give appropriate alternatives.

To provide excellent user experiences, mobile developers should maximize the compatibility with current and next user tools.

Precautions for the Mobile App Programmers
If mobile developers consider building the accessibility features as a barrier to creating alluring and engaging mobile applications for the excellent user experiences, they are making mistakes.

Today we have a number of tech alternatives to address the requirements of disabling users without missing robustness of the mobile app. For instance,

  • You can use other options instead of colors to differentiate content and other UI components for the colorblind users who are 1 in 12 persons in our average population.
  • For the contrast ratio, developers should follow the mobile OS guidelines, which prefer 4 to 1 ratio between the content and background.
  • Clearly define boundaries and visual labels to ease interactions with UI components.
  • Remove the default focus state of browsers and UI screens and provide your custom settings while coding the styles for the mobile app UI to ease the life of disabled.
  • Follow the UI design guidelines-updates, time-to-time by all respective mobile OS platforms and offer the maximum benefits to disabling the users of your app.
  • For speech recognition tool users like Dragon or Siri, never design links or other things, which are only possible to find through hover over it.

Benefits of Mobile App Development for Businesses

Usage of mobile apps has increased many folds than was before a year. Small to large businesses look at the mobile app development company to bring more value in their mobile apps against the investment. A smart mobile app development company can bring it so let’s learn how it could be.

Benefits of Mobile App Development

Make Business Content Access Easy
Usages of mobile devices are increasing rapidly due to several favoring factors. Mobile apps come with all mobility advantages like instant access to devices even on the go. Easy to use in many odd use cases and in locations where desktop and wired network are nightmares.

The availability of strong and consistent connectivity with the advent of technologies for mobiles brings various services in the palm of the users including cloud and web services.

Moreover, mobile apps never solely rely on the Internet and its services for the functionality. Offline access to useful content and features are some of the unprecedented advantages of mobile apps against its counterpart web applications on desktops.

Thus, offline storage capacities of mobile apps are making life easy for the marketers and businesses to push content in highly effective ways. If your mobile app developers are skilled enough to use HTML5 and its offline big storage capabilities using manifest files, you can grab hefty spaces in the memories of client devices of the end-users.

Apart from these, creating the Progressive Web Apps, from a functional website through the browsers of the client devices, makes great sense regarding personalization and cost-effective mobile app development.
If you have developed a mobile app with good user experiences and with useful content that end-users love to consult frequently, your marketing is a sure success with big ROI.

Gain an Edge over the Competition
Mobile apps are great tools to do effective branding with right strategies and excellent customer experiences. The impeccable support system, regular app updates, and usability of the app make your app, hence your business outstanding and memorable.

Mobile apps offer a consistent touch of your business and its content with the customers through home screen of the mobile devices. Therefore, your customers have the great ease to buy the products or services with instant payment using a range of payment methods available for mobile devices.

When actual users are finding your mobile app useful and your business services at par, they definitely will make your app and business viral by referring it to others and giving positive reviews on the web and elsewhere when demanded.

An Additional Communication Channel for Businesses
Mobile apps are coming with various features to initiate direct and indirect communication between end-users and business. Therefore, if you have a smart mobile app development company with adequate knowledge of such features and know how to leverage them in your favor, you can find your customers comfortable in making dialog with your business.

Mobiles have direct call facilities in case of smartphone and through VOIP in the case of tablets. Thus, if your CTA devised to make a direct call when an action has taken by the end-user, you will have a great opportunity to grab good and quality traffic at your business and your website.

Similarly, chat features and social media chats can offer you additional and trustworthy channels of communication and engagements with your targeted audience. For instance, numerous e-commerce websites and mobile apps offer direct access to social media during the checkout process to obtain the opinion of your friends and your social circle regarding the purchase decisions of the products.

When you have such advanced features in your mobile app, chances are high to sell a product quickly and make it more viral than you can do it through an online website.

There are plenty of advantages of a mobile app for a business, and you can grab the maximum advantages only through an experienced team of the mobile application developers. Recognizing the upcoming technologies and techniques for branding and marketing is a knack of the mobile app developer team at Mindinventory. Therefore, hiring the mobile app developers makes good sense for your business promotion and overall growth.

If you have any good business promotional idea that a mobile app developer can add in the mobile app, feel free to add it in the comment box.

Read More Related Blog : Using a Mobile App to Promote Your Business

Great Tips To Create Effective And Good-looking App Screenshots

There are more than 3 million apps in the leading app stores. In this large indefinite amount of data, if you want your app to be found, known and download by users, you have to create effective app screenshots. For this reason, we have elaborated top five things below, which should know:

App Screenshots

Great App Icon And Title

“First impression is the last impression” and this holds true in the creating app screenshot. App icon and title are very important part of app screen shot because when app users see your app icon and title with app category, they start to build assumptions about the user experience, how pleasurable this going to be to use and how well will it serve user needs. If your app icon looks great, it is reasonable to take for granted that the rest of the app is also well crafted. If you live in a major metropolitan city, then you’re well-familiar with Uber, an ride sharing service company that’s available at the tap of a button, bringing a car to your location. Uber is a free app with a great app icon, available in the Google Play, Apple App Store,and even in BlackBerry’s App World.

Most of the users don’t read the full app description before making their choice, so keep as a rule to put the most important stuff on top. What to avoid? Typos and grammatical errors, Being too technical, etc.

App description

You have to be aware of one thing that is for people visiting your app page on an iPhone / iPad, or desktop computer only the first 2-3 lines of your app store description are directly visible, along with your app icon and  1 or 2 app screenshots. Therefore, try to put the most important information there, such as a sentence that states clearly what your app does or why it’s better than other apps available in the market (Same Category).

Most of the users don’t read full app description before making their choice, so keep as a rule to put the most important stuff on top. What to avoid? Typos and grammatical errors, being too technical, etc.

Use All 5 Accessible Screenshots

As you can upload a total of 5 screenshots on the App Store, so use all screenshots to show the various features and advantages of your app. If you upload 1 only, then it is something like painting a scenery and leaving four-fifths of the canvas blank.

Add Simplification To Screenshots

Must use 1 or 2 lines of text to express the major benefit of the app screenshot you’re showing off as well as the different functions and purposes of your app or how to use it. Keep in mind that app users tend to look at the app screenshots and read a few lines. So, use it in order to convince users to download your app.

Use The Right Image Size

Upload correct size images for the devices your app is compatible with. For this, you can take help from the iOS Developer Library as it has a great guide to these image sizes. Also, always upload high-quality PNG or JPG image files and stick to the sizing guide as it will make sure that your images are unpixelated or crisp on fancy retina screens.

You Can Go For Any Of The Following Size

  • 640 * 920 pixels for hi-res portrait minimum without status bar
  • 640 * 960 pixels for hi-res portrait maximum full screens
  • 960 * 600 pixels for hi-res landscape minimum without status bar
  • 960 * 640 pixels for hi-res landscape minimum full screens

Remember, use only your app screen shot instead of fake images or copy rights images.

Always Create High-Quality Visuals

Anyone who wants the app to be character-driven, then make the first screenshot about a character that is visually fascinating. Be true about your zeal to promote your app and ensure the first screenshot pulls the viewer in. Also, there are many tools you can use to turn your screenshots into something a bit more polished, for example, Screenshot Maker Pro, Promotee and PlaceIt, which can save your time when working in Photoshop.

Also, Show visitors what it will be like to use your app, Show off your newest features, Provide a mini-tutorial.

I hope these above mentioned tips will help you create effective app screenshots. If I’ve missed anyone, please be sure to leave a reply in the comment’s section.

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