What is fitness? Fitness is the entire ideology behind being fit, or living a life that promotes being fit and healthy. Gyms are the direct result of fitness. A lot of people go to the gym every day for no particular reason other than wanting to be fit and healthy.
All these make gyms an incredibly profitable business that spans across the globe. Of course being a highly profitable, worldwide business, means that gyms and gym owners have to keep up the pace and stay in touch with current trends. Just like any other business they have to always look for ways to improve and make their customers enjoy and appreciate their experience.
Now that we’ve talked a bit about gyms, let’s briefly explore another topic: mobile apps. Mobile apps are one of the most powerful tools any entrepreneur has at their disposal and gym owners are no exception. With mobile app popularity showing no signs of slowing down in 2017, having an app for your gym is definitely a great idea and a positive, forward-moving mindset. In this article we shall explore the benefits of having gym apps, and in what ways your gym can grow by offering such a service to its customers.
If a gym wants the brand to grow and is looking to become a fruitful endeavor, it most likely has a website. Having a mobile basically follows the same concept as a website but a lot better, and here’s why: Websites are a great way to reach customers and at the same time a way for your customers to reach you. A website can have all the information needed for both ongoing members as well as new potential customers interested in what your gym has to offer.
However, even in the form of mobile browsing, internet websites aren’t something people carry around with them at all times. Mobile apps on the other hand are software that are literally sitting in your customer’s pocket. Through a mobile app your reach is tremendously extended as it’s safe to say that all people who would be found in a gym also use smartphones and smartphone apps. That pretty much covers every young person you can find. Not to say that older people have no place in either category by any means, but it’s just a fact that young people are predominant users of both gyms and mobile apps.
Memberships, offers and management
Depending on how many members your gym has, it can get pretty hectic as far as the books are concerned. Managing gym memberships requires attention tedious work at times. Through a mobile app, your business has the means to simplify that process and provide a friendly interface for the gym-member relations. Not only will the gym be able to easier keep track of memberships and overall activity within working hours, but it will also facilitate the reverse process for app users. Through this app your members can check how much time they have left on their membership, when it is due, and other statistics and information you want to add. The app can also let them know what deals are available and also what bonuses they are eligible for, depending on what kind of bonuses your gym offers.
Related blog: The Future of Health and Fitness Apps
Digital competition and accessibility
Here’s a pretty straightforward philosophy: If you don’t fill in this spectrum for your customers, someone else will. The mixture of tech and fitness is not only inevitable but also evolving as we speak. Many companies are developing various tools to help people that want to stay in shape. Smart watches and even proprietary apps from the likes of Samsung or Apple are very popular with gym-goers. By having an app for your gym, you can gain a lot more popularity for your business. There are people at the gym that have a well-crafted diet and workout plan to serve their goals but there are also a ton of people that want to lose weight or build muscle without having a clue about what they’re doing. This segment will look at helping solutions which often times come in the form of the apps and gadgets mentioned earlier. Your gym and fitness apps can give them tips or even full scale diet suggestions, personal training tips and information, as well as small features that together make a lot of difference such as reminders, timers and measuring tools.
If you’re going to walk away from this article with only one thing in mind, that should be the fact that by having a mobile app for your gym, you have much better chances of people joining or sticking with you because they feel taken care of. As we all know, people like things that makes their life easier and a mobile app can certainly help a lot in that regard.
If you are looking to develop an app for your gym and fitness business, then contact us, we will help you out in developing gym and fitness app.