Why Your Gyms and Fitness Center Need A Mobile App?

What is fitness? Fitness is the entire ideology behind being fit, or living a life that promotes being fit and healthy. Gyms are the direct result of fitness. A lot of people go to the gym every day for no particular reason other than wanting to be fit and healthy.

gym apps

All these make gyms an incredibly profitable business that spans across the globe. Of course being a highly profitable, worldwide business, means that gyms and gym owners have to keep up the pace and stay in touch with current trends. Just like any other business they have to always look for ways to improve and make their customers enjoy and appreciate their experience.

Related blog: 5 Features You Must Insert In Your Next Health & Fitness App

Now that we’ve talked a bit about gyms, let’s briefly explore another topic: mobile apps. Mobile apps are one of the most powerful tools any entrepreneur has at their disposal and gym owners are no exception. With mobile app popularity showing no signs of slowing down in 2017, having an app for your gym is definitely a great idea and a positive, forward-moving mindset. In this article we shall explore the benefits of having gym apps, and in what ways your gym can grow by offering such a service to its customers.

Customer marketing
If a gym wants the brand to grow and is looking to become a fruitful endeavor, it most likely has a website. Having a mobile basically follows the same concept as a website but a lot better, and here’s why: Websites are a great way to reach customers and at the same time a way for your customers to reach you. A website can have all the information needed for both ongoing members as well as new potential customers interested in what your gym has to offer.

However, even in the form of mobile browsing, internet websites aren’t something people carry around with them at all times. Mobile apps on the other hand are software that are literally sitting in your customer’s pocket. Through a mobile app your reach is tremendously extended as it’s safe to say that all people who would be found in a gym also use smartphones and smartphone apps. That pretty much covers every young person you can find. Not to say that older people have no place in either category by any means, but it’s just a fact that young people are predominant users of both gyms and mobile apps.

Memberships, offers and management
Depending on how many members your gym has, it can get pretty hectic as far as the books are concerned. Managing gym memberships requires attention tedious work at times. Through a mobile app, your business has the means to simplify that process and provide a friendly interface for the gym-member relations. Not only will the gym be able to easier keep track of memberships and overall activity within working hours, but it will also facilitate the reverse process for app users. Through this app your members can check how much time they have left on their membership, when it is due, and other statistics and information you want to add. The app can also let them know what deals are available and also what bonuses they are eligible for, depending on what kind of bonuses your gym offers.

Related blog: The Future of Health and Fitness Apps

Digital competition and accessibility
Here’s a pretty straightforward philosophy: If you don’t fill in this spectrum for your customers, someone else will. The mixture of tech and fitness is not only inevitable but also evolving as we speak. Many companies are developing various tools to help people that want to stay in shape. Smart watches and even proprietary apps from the likes of Samsung or Apple are very popular with gym-goers. By having an app for your gym, you can gain a lot more popularity for your business. There are people at the gym that have a well-crafted diet and workout plan to serve their goals but there are also a ton of people that want to lose weight or build muscle without having a clue about what they’re doing. This segment will look at helping solutions which often times come in the form of the apps and gadgets mentioned earlier. Your gym and fitness apps can give them tips or even full scale diet suggestions, personal training tips and information, as well as small features that together make a lot of difference such as reminders, timers and measuring tools.

If you’re going to walk away from this article with only one thing in mind, that should be the fact that by having a mobile app for your gym, you have much better chances of people joining or sticking with you because they feel taken care of. As we all know, people like things that makes their life easier and a mobile app can certainly help a lot in that regard.

If you are looking to develop an app for your gym and fitness business, then contact us, we will help you out in developing gym and fitness app.




How To Focus on Creating an Useful App?

A recent interview with Google’s Bethany Poole, the group marketing manager there, that explained how they tried to create their own app that would actually be useful for the user, got us thinking. It is true that app developers, even us writing, get distracted by shiny objects and don’t focus on the essential.

primer appWhat we mean by that is the most of us want to go on with a trend of getting apps viral and we include in the app spectacular and definitely not cheap features, like VR (virtual reality), geo location and more. But, the ugly truth is that while an app might wow the user, he/she will easily get bored and will drop it in a week’s time. So… what have we accomplished? We made a wave in the App store, and now we’re vanished. Is that really what we want?

Let’s talk a little bit more about the actual usability of apps and what you should consider before creating an app. A great looking app might not be what your customer is looking for. After all, every entrepreneur is looking to do the same exact thing: please their customer.

In the interview, Poole talked about their new app, Primer, which offers you tons of marketing strategies in five minutes. She says they found a demand for this sort of thing and decided to make a simple app, but one that would help a lot of people in their struggle of getting noticed among millions of other businesses.

Related blog: The 5 Most Important Strategies to Create an Addictive App

She also says that they were tempted to go flashy, like a lot of other apps, because they enjoy it as much as the user does – but they found that they want to create an application that will be found on the user’s app for a month, or maybe even a year.

In the beginning, they didn’t even want to create an app. They just wanted something innovative that would reach that demand they observed, but decided that they should actually focus more on the user than on how they can be seen as a ground-breaking company.

Even though we preach identifying your customers first, and giving the solution through an app after – her interview opened our eyes to a more profound understanding of what every business should be. We should look for problems or a demand, and then brain storm on what we should offer our customers so that they can resolve their problem. Creating the best solution to their issues will naturally attract them to your business and they will definitely remain your loyal customer.

We’ll tell you a little bit more about how Google found what is the best solution for their users – maybe you’ll find your inspiration and even learn something new you should do before creating an app.

As Bethany Poole continued, she disclosed that Google started with a questionnaire to their target audience to find out exactly what is the problem. After they discovered that 97% of adult Americans don’t learn anything new in their everyday life, they decided there has to be a reason in the middle of everything. After thorough interviews, users said that they cannot get into the learning mindset they had during school, and their lack of time lets no time for reading a book or an article.

Related blog: The Five Amazing Steps to Create a Usable App

That’s when Google found out how they can help their customers: in their quick moments of free time, people look at their phones. So why not let their phone teach them something new? Therefore, they created an app.

She doesn’t forget to mention, however, that if the research had proven another method of learning the best for their customers, they would have taken that path. They weren’t looking for posterity, but to be helpful to their users. And, that is, probably, why Google is such a popular company and brings a smile on a lot people’s faces.

At the moment, Primer, Google’s marketing strategy app, has a very high rating of 4.5 stars out of 5 on both Google Play for Android and the App Store for Apple.

If you’re looking to develop an app, ask yourself: is this product helpful for my customer or am I just doing this to get noticed in the large sea of apps? Start doing your research and find what is truly the best solution for your user, and you might find some surprising things. If an app is not your answer, who knows, maybe you should try something else. Or adapt the app to fit the user’s needs.

Google’s inspiring story about their new app Primer and how they created it, should be a starting point for your own success story.



Ways to Attract Customers with Your Mobile App

The app development company has grown a lot in the past years, as more and more people started affording to buy a mobile device. There are three major operating systems and each one has its own app store where studios or individual developers upload their creations: Android, iOS and Windows Phone / Windows 10 Mobile.

Attract Customers with Mobile App

There’s a harsh competition and it’s even harder to convince people to buy a new application without knowing anything about it. Some app developers spend time and money to create the perfect application, and then they invest more money to promote it, but is it worth all the trouble? Are there any other ways to attract customers to download and install an application they store on the app store?

Many businesses start from scratch, hire best app developers, who get paid big bucks to do their job well, and they really take their job seriously, but no matter how much effort they put in and even if the application will look good, after being added to the app store, it doesn’t generate interest and it’s downloaded only by a dozen of users. It can be very frustrating and difficult to build the hype, because even if an application has been created for a specific audience, if it’s not promoted enough, its fate is doomed. Instead of enjoying the deserved smashing success, a developer sees his work going down the drain. How can this be avoided?

First Impression Always Matters
A beautiful user interface will always convince a user to download the application, because of it’s attractive on the outside, it’s surely a sign that it’s well-structured and easy to use. To give an example of a popular application that draws attention with its user interface, I have thought about Tinder, a dating app which uses cards to suggest a swipe. Single people who are looking for a possible match are swiping right if they’re interested in hooking up with the candidate, or they swipe left to ignore the profile. Now you understand how important it is to come up with a simple user interface?

A Customer Loyalty Program? Why Not?
Many stores or restaurants that can afford customer loyalty programs are using automated reward applications for long-term customers. So, these veteran customers are offered discounts, coupons, gift cards with different occasions, especially for their birthdays. Currently, the most popular loyalty applications are Belly, Spring Rewards, FiveStars or LevelUp.

Discounted Products From Online Stores 
Many online stores are struggling to sell their products because people are usually looking for stuff when they’re browsing in front of their laptops or PCs. There are some e-commerce sites that encourage customers to download their mobile application and use it to purchase clothes, footwear, electronics and other products, because they get special discounts. So, if you’re a developer, try to obtain a partnership with an online store and build an application for it, which offers push notifications whenever a new promotion is available.

A Demo Video Promoted On Social Media
App stores are full of new releases, so you shouldn’t expect thousands of downloads in the launch day. But, that doesn’t mean you have to leave the situation as it is! Act immediately, create a demo video of the application that has a maximum length of 30 seconds and applies the principles of Simon Sinek’s Golden Circle (Why, How and What), then upload the video on Youtube, Instagram, Facebook or even through a blog post. Someone will click Play out of curiosity.

Screenshots Are Also OK
Not talented enough to a great demo video? No problem! Just take a screen of your application in action, to allow potential customers fully understand its features. Don’t forget to add many visual elements and subliminal messages created with a fancy font. Users will be captivated by the teasing images and they will want to download the application.

Related blog: A Guide to Increasing Your Mobile App Downloads

Upload Your App To An Alternative App Store
If you didn’t know, there are other stores where developers upload their applications or games that are compatible with various operating systems. One Platform Foundation claims that an app posted on a less popular store will have 200 percent more downloads than on Google Play, so try your luck on GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore or AppBrain.

Be Active On Quora
Quora is a website where people are asking questions and community of users answer to them. Maybe there are users who are searching for the exact type of application you’re created and you can recommend them your own creation. Or you could just ask strangers if they want to give your application a try, after explaining its features and benefits. Remember that Oliver Emberton obtained a book deal and he was contacted by important people in the film industry, after his response to one query.



The Past, Present and Future of Social Media Apps

The very fact that you have landed on this page proves that you definitely have some social media apps installed on your mobile devices. And why not? The accentuated growth of almost every app that pertains to social media is reason enough for you being one of those addicted to them. Social media apps such as WhatsApp, WeChat, Facebook etc. have revolutionized the way communication happens; both on personal and business fronts.

social media apps

Before we get into the future for social media apps, let us take a quick look at what has happened till now.

What happened in the past?
Hope everyone still remembers days when flirting or chatting was done across emails, or chat rooms in Yahoo. People were hooked onto such chat rooms and connecting with strangers and even known people took a completely new turn.

What is the current phase of social media apps?
Now consider the current times. Nothing has changed much. People still chat with strangers and known people; however, the mediums of these chats have changed. Social media apps have sprung up in a frenzy and have impacted the way communication happens these days. Some may even go to the extent to claim that the past year can be easily said as a period of social apps that include dating and mobile messaging.

So does this mean we have had everything already squeezed out of this media app boom? The answer is NO. People are spending more and more time on social media apps and the number of users is growing. And with features and functionality getting enhanced with passing days, users are up for a bonanza of sorts. In spite of this strong and vibrant surge in use of these apps, it can be still said that these are just the primary steps and a huge revolution is yet in the making.

Related blog: Why Social Media Integration Is So Important for Mobile Apps?

What does the future behold?
Well, coming to the actual intent of this post, beyond today, you can expect the industry for social media apps erupting like never before. Communications can take a completely different perspective and people will be using these apps more. You can expect slangs evolving due to this increased use of social media apps.

Wordings such as “Our first meeting was decided on Facebook” or maybe “I am used to just Tinder for travel related aspects” will definitely seem like an everyday instance. With desires of people ever increasing and the want for more ease in communications and social messaging always building, the app developers too are on the threshold of a more intense battle to grab share of dedicated users for their apps.

With more mergers and acquisitions expected post Facebook’s acquisition of WhatsApp, the battlefield is sure to get more intense and stiff. This spells good for everyone though. Right from the end consumer, to businesses leveraging the strength of these social media apps, to the app makers themselves; all are in for something better.

With apps like WeChat reaching newer pastures by dishing out new features every now and then and Facebook making its developer platform open to allow developers the chance of developing over their API, along with letting publishers distribute content; everything is changing briskly. Google too is rumored to be in the process of stepping into this space soon.

What’s in store for whom?
All the above mentioned aspects and future predictions and possibilities explain one very important factor; social media apps are definitely slated to re-write the way communication happens globally. These apps have the strength to either be the digital platforms themselves for communications or enhance the already existing strength of available platforms for delivering convenience, emotional value and continual communications or interactions.

All this spells good for businesses as well as end consumers. Consumers on their part are in for enhanced experiences of using these social media apps, while businesses can grab the immense opportunities with regards to marketing that these apps will open up for them. The only aspect to keep in mind is to always remain alert and stay updated on all the happenings in this sector.

Related blog: Students Addicted to Mobile and Social Apps

Businesses need to understand that end consumers will not be visiting their websites like the old times; rather, they will prefer using apps. So reaching these consumers where they are more likely going to be available is the key. Especially, audiences are skyrocketing for these apps in emerging markets and hence, business opportunities too are getting dished out profusely.

It has been seen that businesses are yet to jump the bandwagon of promotions across messaging or chat apps. This space or this sector can be still considered as nascent. However, with increasing awareness, the future will definitely witness a surge in businesses leveraging this space to hit their consumers at the right place and time.

With more businesses likely to enter the space of advertising across social media apps, consumers can expect a fierce competition which will eventually mean more features and innovative concepts being developed.

Final Words
So overall, it is a pretty good scene for everyone. The future of social media apps is due to be enhanced completely. The primary intent of how interactions across online platforms began is sure to reach a stage where innovation will produce excellence.

A Complete Guide to A/B Testing for Your Apps

Mobile technology is on a rise, like never before, with a few millions apps being downloaded every single day. Certainly, apps have changed the world and evolved over the years, with free apps being the first choice of users.

ab testing

As statistics reveals, there are approximately 1.6 million apps available in Google Play and 1.5 million apps in the Apple Store as on July 2015. Therefore, it’s obviously important to understand what users want to be served on the platter.

There’s a varied range of mobile apps already available in both App Store and Google Play, but you might see that only a few of these apps are actually popular amongst users. For instance, there are thousands of gaming apps, but only a few games like Candy Crush and Angry Birds could top the charts while the rest are still struggling for download. Obviously, there are valid reasons – players were given what they liked!

At this juncture, it’s critical to come up with something that’s fresh and new, stands out of the crowd, and gives pure entertainment. It is equally important to create a brand name and awareness that people would love to talk about. Customer retention is the key!

So, if you are in a phase of developing a mobile app, or you’ve just launched an app in the market that hasn’t been able to climb up the charts, it’s time you should revisit the app strategy and think of improving your app.

In addition, you have to also find out why your app couldn’t succeed expected. The best approach to do so is through A/B Testing.

What is A/B Testing?
Also called Split Testing, A/B testing is a tool that allows you to compare two different versions of the same app/web page to see which one is a better performer. Two pages are taken as two variants, A and B, and the result is yours.

Just like a science project, you can test the mobile app. You can add two or more app pages and choose the one that performs better. It also helps you to back up all your guesswork with hard testing data. Moreover, it gives you the result as well as the ROI of your marketing strategy. Today, market leaders engage heavily in this method of testing to gain popularity among users.

How to Go Ahead with A/B Testing Strategy?
There are a few golden rules to follow when you are going ahead with the A/B Testing strategy:

Rule 1: Planning
It is very important to plan your project in time. Once you know what to do, you have to decide what you wish to test. This might take you through a series of tests or variables that need attention, such as color, text, button size, image size etc. Anything that could convert the best has to be updated.

However, it’s imperative to ensure that your idea and vision is clear and you know what exactly you want. You should also be well aware of the baseline results – the result you are getting now. Only then you can understand the differences created for your app by A/B Testing.

Rule 2: Strategic and Simple Startup
When mobile interface is concerned, even minute changes can make considerable differences. Always begin with smaller tweaks and changes, taking just one variable, targeting the simplest and major elements like navigation, headlines, or color schemes.

Rule 3: Aim for Holistic Result
Whenever you choose to make some changes to your app, look for long-term and holistic results instead of short-term goals. It’s obvious that you would want to increase the rate of conversion for the app, but it may not happen right after running the first test.

Rule 4: Focus on User’s Needs
Understand what users want – that’s very important for A/B testing. Do you understand how pizza delivery stores are doing such great business? Well, that’s simply because they have specific customers who already know what they want even before visiting the store.  Customers rely on consistent experiences.

Likewise, know what you want to serve to your targeted customers. If you are a master of something, define the target audience, understand what they need, and keep serving them effortlessly.

Rule 5: Customer Involvement
Understand your customers’ needs and design you app around them. Although it doesn’t guarantee that all visitors would try your app, you can at least aim to provide them the best and understand why some of them didn’t like your app. The reason for non-conversion behavior is something that you should understand and work on. With this, you can document the issues with customers and use the data to make some important changes to your app in the future.

Important Elements of A/B Testing
Once you are through with the rules of A/B testing, it’s time to move on to the next most important variables to test.

  • Headlines Testing: When people visit your app, the first things they see are the headlines. So, your headlines play a key role in attracting and holding customers, making them excited about your offers, and convincing them to stay. Headlines are, thus, the most important tests and are indeed known to create a significant impact on conversion rates.
  • Price Point Testing: Pricing is yet another complicated topic. Most business owners and entrepreneurs price their items by their gut feeling or following the supply/demand ratio, which may not be correct. Pricing any physical product involves technical aspects too; for instance, pricing a physical item may be manageable, but a digital product that doesn’t involve production cost is often hard to price. The price of such a product should be decided as per the market value. The concept is – higher the price of a product, lower the demand, and vice-versa. As the price rises, demand drops and that marks the fall of revenue too.
  • App Store Description Testing: You have to describe your app well so that it leads to conversion. After your app title, focus on the app description. Customers always do that! This description is the vehicle for maximum customer acquisition. From a simple marketing message to reviews and ratings, keep it short, simple and concise.
  • Payment Gateway Tests: Some payment gateways have already earned the trust of buyers. So, you should have an optimized payment gateway that impacts conversion rates significantly. Unsecured payment gateways can just pull you down. Thus, it is advised to take a safer and secure gateway like Stripe or PayPal.

To make your work easier, noted below are some A/B testing tools with similar features that can make your job simpler.

  • Optimizely
  • Five Second Test
  • Apptimize
  • Google Analytics Experiments
  • Kissmetrics
  • Adboce Target
  • Convert Experiment
  • Vanity
  • Maxymiser

This article summarizes some of the best practices and most effective testing tools to be used for A/B Testing. You have plenty of choices for this competitive market, but bear in mind that you need to choose the best strategy for your business.


Building App Experiences for Disabled a Big Challenge for App Developers

According to the WHO, today more than 200 million adults of different ages are suffering from any sort of disability or physical challenges to accomplish their daily tasks in typical ways.

Mobile App Developers

It does not mean that they are devoid of the latest technological advancements. They too are using handheld devices for various purposes and some are critical of them.

Therefore, when a mobile application developer is thinking of the app audience, naturally these disables are becoming a part of it. Whether they are an as small portion or the big one, but they are users with unique needs for user experiences.

Therefore, each major mobile OS platform has issued specific guidelines for accessibilities for physically challenged users to offer them hardware as well as software experiences in the best way.

For the mobile developers, who are reluctant to implement those guidelines religiously and wish to cover disabled audience honestly in broad benefits, here are some tips to follow.

Know the Types of Disability
There are four major types of disability in general.

  1. Visual: It includes impaired vision, blindness – full or partial, color-blindness
  2. Hearing: Partial or complete deafness
  3. Motor Inability: It contains the defects in the control over moving organs like hands, legs, etc. It includes inability to use mouse or another operating method, sluggish responses, lack of fine motor control in activities
  4. Cognitive: It includes poor learning, impaired memory, unable to focus on voluminous information

If you are a mobile app developer with pure intentions to address accessibility issues for the app users with an above-given disability, you may have a hard time to address their unique needs in your app development without distracting the user experiences for the ordinary users.

Standardize Web or Mobile Content Accessibility
To address the accessibility issues, Apple Store, and Google Play marketplaces have published some guidelines, and we can summarize it all in the following way.

App Content Should Be Perceivable:
Today we have numerous ways to give access to the app content to the disabled users using hardware and software capabilities and advancements. Therefore, for the blind users, we can convert textual content into voice/speech using software capabilities.

Similarly, today we have software that can describe the image content in audio formats and let physically challenged users to enjoy photos in Facebook updates.

Operable Hardware:
Disabled mobile users with visual, motor, or cognitive imparity cannot use mobile devices in standard ways. Therefore, the majority of handheld devices have additional hardware as well as software (OS) components and inbuilt components designed specifically for the disable users.

Thus, mobile app developers should know how to leverage their features and functionality and make operating comfortably for physically challenged users. For instance, use of keyboard to consume content at slow pace and use of Siri-like voice recognition software to issue commands.

Mobile app developers should make app content and app interactions easy to understand and should operate in the predictable ways. For instance, for colorblind users, avoid colors to highlight the important points or contexts and should give appropriate alternatives.

To provide excellent user experiences, mobile developers should maximize the compatibility with current and next user tools.

Precautions for the Mobile App Programmers
If mobile developers consider building the accessibility features as a barrier to creating alluring and engaging mobile applications for the excellent user experiences, they are making mistakes.

Today we have a number of tech alternatives to address the requirements of disabling users without missing robustness of the mobile app. For instance,

  • You can use other options instead of colors to differentiate content and other UI components for the colorblind users who are 1 in 12 persons in our average population.
  • For the contrast ratio, developers should follow the mobile OS guidelines, which prefer 4 to 1 ratio between the content and background.
  • Clearly define boundaries and visual labels to ease interactions with UI components.
  • Remove the default focus state of browsers and UI screens and provide your custom settings while coding the styles for the mobile app UI to ease the life of disabled.
  • Follow the UI design guidelines-updates, time-to-time by all respective mobile OS platforms and offer the maximum benefits to disabling the users of your app.
  • For speech recognition tool users like Dragon or Siri, never design links or other things, which are only possible to find through hover over it.

Great Tips To Create Effective And Good-looking App Screenshots

There are more than 3 million apps in the leading app stores. In this large indefinite amount of data, if you want your app to be found, known and download by users, you have to create effective app screenshots. For this reason, we have elaborated top five things below, which should know:

App Screenshots

Great App Icon And Title

“First impression is the last impression” and this holds true in the creating app screenshot. App icon and title are very important part of app screen shot because when app users see your app icon and title with app category, they start to build assumptions about the user experience, how pleasurable this going to be to use and how well will it serve user needs. If your app icon looks great, it is reasonable to take for granted that the rest of the app is also well crafted. If you live in a major metropolitan city, then you’re well-familiar with Uber, an ride sharing service company that’s available at the tap of a button, bringing a car to your location. Uber is a free app with a great app icon, available in the Google Play, Apple App Store,and even in BlackBerry’s App World.

Most of the users don’t read the full app description before making their choice, so keep as a rule to put the most important stuff on top. What to avoid? Typos and grammatical errors, Being too technical, etc.

App description

You have to be aware of one thing that is for people visiting your app page on an iPhone / iPad, or desktop computer only the first 2-3 lines of your app store description are directly visible, along with your app icon and  1 or 2 app screenshots. Therefore, try to put the most important information there, such as a sentence that states clearly what your app does or why it’s better than other apps available in the market (Same Category).

Most of the users don’t read full app description before making their choice, so keep as a rule to put the most important stuff on top. What to avoid? Typos and grammatical errors, being too technical, etc.

Use All 5 Accessible Screenshots

As you can upload a total of 5 screenshots on the App Store, so use all screenshots to show the various features and advantages of your app. If you upload 1 only, then it is something like painting a scenery and leaving four-fifths of the canvas blank.

Add Simplification To Screenshots

Must use 1 or 2 lines of text to express the major benefit of the app screenshot you’re showing off as well as the different functions and purposes of your app or how to use it. Keep in mind that app users tend to look at the app screenshots and read a few lines. So, use it in order to convince users to download your app.

Use The Right Image Size

Upload correct size images for the devices your app is compatible with. For this, you can take help from the iOS Developer Library as it has a great guide to these image sizes. Also, always upload high-quality PNG or JPG image files and stick to the sizing guide as it will make sure that your images are unpixelated or crisp on fancy retina screens.

You Can Go For Any Of The Following Size

  • 640 * 920 pixels for hi-res portrait minimum without status bar
  • 640 * 960 pixels for hi-res portrait maximum full screens
  • 960 * 600 pixels for hi-res landscape minimum without status bar
  • 960 * 640 pixels for hi-res landscape minimum full screens

Remember, use only your app screen shot instead of fake images or copy rights images.

Always Create High-Quality Visuals

Anyone who wants the app to be character-driven, then make the first screenshot about a character that is visually fascinating. Be true about your zeal to promote your app and ensure the first screenshot pulls the viewer in. Also, there are many tools you can use to turn your screenshots into something a bit more polished, for example, Screenshot Maker Pro, Promotee and PlaceIt, which can save your time when working in Photoshop.

Also, Show visitors what it will be like to use your app, Show off your newest features, Provide a mini-tutorial.

I hope these above mentioned tips will help you create effective app screenshots. If I’ve missed anyone, please be sure to leave a reply in the comment’s section.

app development company

Why Watch Apps Not Simplified Versions of Mobile Apps

Watch Apps Not Simplified Versions of Mobile Apps

Today wearable devices are trendy and people rush to hire app developers for their exclusive and unique needs. Every client has app expectations such as good look & feel, functional, and with the best user experiences.

Crafting those all is undoubtedly daunting even for a seasoned mobile app developers. Reasons are obvious. It is “form factors” and “intimate interface” put watch apps into the personal concierge of mobile apps attached.

Watch app, certainly not, an independent entity as the mobile app is. Of course, the watch app has to rely on the attached mobile app for the sake of the connectivity, extended display, and additional CPU power. It doesn’t mean that a watch app is an extended version of the mobile app and developed with mobile app development mindset.

Therefore, when you hire the team of watch app developers who are technically mobile app developers at first place and carry the same mindset for the watch app development, your chances of failures are more.

Recalibration of Watch App Development Concepts

If your watch app development team has recalibrated the thinking with following realizations, chances are high to achieve success.

  1. The watch app developers should know the differences between the designing a phone app and designing a watch app at designers as well as programmers’ point of views.
  2. In watch app, the home screen is not a key screen as it is in the case of the smartphone or tablet.
  3. Filtering the notifications according to their importance is essential.
  4. Watch app developers should learn extensive customization of the app by departing from the standard templates to carve their own niche and rapport.
  5. Developers should learn how to create a watch app rapidly when developing from the scratch so all sorts of innovations become possible.

Watch App is Not Simplified Version of Mobile App

Seasoned and experienced mobile app developers, like Mindinventory team has, know well that how the desktop app is differing from the smartphone app. Similarly, translating smartphone app into tablet experiences is not possible.

Therefore, based on the previous experiences, we can’t say that our mobile information architecture will work on the watch app. We can’t promise the same user experiences can be translated on the watch app that we used to design on a mobile app with the same strategies, methodologies, and technologies.

On watch apps, designing, programming, and use-case landscapes are altogether different things. Therefore, your hire mobile app developer team, which is going to design your watch app should accustom with new patterns of interaction on the watch and other wearable devices.

Of course, the harnessing of the power of devices and designing the seamless user experiences to balance information, intimacy, and interruption is challenging. The  mobile app developer team at Mindinventory can translate your ideas beautifully on mobile apps as well as on the relevant wearable app too.

Actionable steps to organically increase app downloads

Actionable steps to organically increase app downloads

Most businesses have gone on to prepare apps for promotional and e-commerce purposes but being able to successfully increase app downloads and make the entire web user base go mobile can be really difficult. Apps can often be more effective than mobile sites as they take up a permanent space on the users’ phones and are used more often than traditional mobile sites. Getting the right app growth allows customer retention and it can be greatly beneficial for businesses.

Increasing App Downloads

While you would be facing the question of app engagement rate after a user actually downloads your app, the first problem is to make the user feel that your app is useful. With your competitor apps probably around too, your app needs to stand out for a user to take notice. So, what can you do to increase app downloads?

Here are some steps that can be taken to increase app downloads.

Smart Banners

Setting up effective banner on your mobile site can lead to a lot of revenue generation as well as customer retention. Research has shown that almost 15.5% of smart banners lead to viewers downloading the respective apps. One of the biggest advantages of smart banners is that you can directly target customers based on their shopping preferences or usage pattern and grab their attention.


Onboarding is a process that focuses on promotional tools to generate customer retention. Giving users some sort of added benefit to customers for using the app can help a lot. After all, get lots of downloads on your app is not the main target – It is customer retention, and onboarding promotional strategies can be one of the best ways to do so.

Direct links

Giving the desktop users of your website direct access to your app can prove to be a viable way of getting more downloads of your app. You can set up contextual menus where your viewers can simply put in their phone number and your automated system will automatically send a direct download link for the app to the user’s phone.

App Indexing and Spotlight Search

Registering with Google’s App Indexing and Apple’s Spotlight search can be a great benefit for users. There are significant improvements that can be achieved by using these services. These are valuable tools to channel your app downloads and you should definitely consider using these features.

Generate relevant content

Using good content is important and you need to be able to generate regular and relevant content for your viewers on a regular basis. You should not only focus on keywords to boost your search rankings but also on the quality of content so you can keep your viewers engrossed.

You can easily create an app that looks good. Have an app icon that looks good and an app description that really makes the user feel that they need your app. Using the right keywords and right screenshots can do wonders on the app description page in the app store. These are some of the most effective ways of increasing your app downloads, why not try them soon?


The Must Knows For Building a Successful App

Building a Successful App

The factors which result in success of a mobile app are the same as the ones which are targeted at consumers. All sort of apps contain similar traits when it comes to factors for both failure and success and knowing the right factors and implementing them in your app will help make it a success instantly.

Did you know that not even one quarter of the apps made break even? Your app idea might be great but if you do not know the basics, it won’t take a lot of time before your app slips into oblivion. An important thing to note is that you will have to focus on the tried and tested methods apart from trying out newer things. This way, you can fall back onto something even if the newer and innovative approaches do not work.

It’s important to be flexible!

With the world of mobile apps changing constantly, a developer should not restrict himself to a specific set of skills or concepts and be ready to accept change as it comes. Here are some factors which are important for a successful app.

1. Make it easy and simple

An app which is easy to use and simple allows the user to spend a lot of time on it. As a developer you need to understand that mobile app users are impatient and prefer a clutter-free experience and a little bit of technicality results in the user searching for a simpler app.

2. Always be relevant

Always remember not to cluster the user’s mobile with irrelevant or useless information and focus on what the user really wants. If you want to make your app successful and interesting offer relevant content only.

3. Localize the app

If an app is localized and focuses on the context which the user reads or views in relation to the place they are in, it grasps the user’s attention immediately and he becomes more interested in it. Providing localized and timely information makes the user feel close to the app.

4. Add information to the app regularly

If your content stays the same for days and weeks to come, chances are that users will get bored of your app very soon and do away with it, looking for apps with newer and updated contents. Update information regularly and come up with new data whenever possible.

5. Do not stick to one version for any operating system

As you might have noticed, a good and successful app will offer a different app for every different platform and this is what helps increase share of users and popularity. Allow the app to take maximum advantage of each of the operating systems by offering all the features and functionalities possible.

6. Instantaneous call to action

In order for an app to be a success, its user must be able to go where he wants or what he wants to do instantly. He or she should not feel confused about the next action to take when using the app or they might just shift to another one!

7. Easy-to-share

Your users must be able to share stuff from your app on to social platforms easily as this makes the app popular and a favorite amongst users and they enjoy using it.

8. Great graphics designing

Your app must boast of a good graphic design which passes on your brand message and reveals to the user that your app is high on utility. Work on quality graphics to captivate the user’s eyes and make him used to the great designing with time.

9. Engaging user experience

A mobile app is made for various purposes and can perform various tasks at the press of a button be it playing audio, games or videos, voice chat, posting a comment and lots more. The more tasks your app can perform and the more features it can offer, the more popular it will get. Use interactive features to engage users so that they can think of nothing but your app!

10. Do not forget security

Depending on the kind of data stored on the device and how your app connects to it, it is of utmost importance that you provide utmost security to your users and ensure that all their data remains safe and secure at all times.

It’s a great idea to do things one step at a time. This will ensure that you’re on track and keep a record of what’s happening. Your app has to be built from scratch and you need to be involved in each step of the way. Do not forget the basics and you’re sure to fare better than your competitors.

Choose Well! Choose MindInventory !