An iPhone App Development Firm Can Make Your Business Profitable

World is seeing a revolution in mobile application industry. There are mobile apps existing for almost each and every product and services. Like for every business to have its digital identity is important, having mobile app is equally important for businesses. And the reason behind such a demand in the market is extensive supply of smart phones with ever improving features and technology.

iphone app developmentUsers all across the world have become addicted to using the phone and want all the facilities right from their handset. And this is the main cause of the worldwide increase in mobile app demands. If we are talking about mobile apps, there are mainly two players in the market, one is iOS based apps and another is Android OS based apps.

iOS is an operating system of Apple iPhone. Looking at the exponential market share in smart phone segment acquired by Apple iPhone, it is must for companies nowadays to get an iPhone app developed for their products and service offerings. The worldwide user base is not the only factor of why should one go for the iPhone app development, there are many benefits that a company can get when hiring an iPhone app development firm. This article will outline key benefits of getting an iPhone app for offering your products and services:

Related blog: Why Should You Hire an iPhone App Development Company for Your Business?

Rich Design and Features
An iPhone App development firm is the one stop destination for you if you are looking for a rich and intuitive design for your business app. Since iPhone users are very tech savvy and always look for intellectual applications, it is always good to hire an iPhone app development firm to get a design that can attract millions of customers worldwide.

Cost Effective Development
There is a large library of tools and SDK available for developing an iPhone application. This makes the development efforts less and also saves the cost. However, to choose the experienced team of developers who know what to use when and how to save development efforts by using latest tools and techniques.

Related blog: What’s the Cost of iPhone/Android Application Development?

Security Factor
When your business transactions are involved through application, it become a matter of saving revenues of the company. And having a low security related features in the application is a threat of revenue loss. Therefore, it is highly advisable to work with an iPhone app development firm who has experience in making secure user interface. Moreover, iPhone itself has robust protection against virus or malware, which makes it a perfect choice when it comes to grow your business over internet.

Time to Market
iPhone application development process can save development time due to its SDK and readily available tools, which speed up your app development process. Due to this the time to launch the app in the market is reduced exponentially. Such conformity can be achieved only when you hire an iPhone app development company that has a strong team of experienced iPhone app developers.

Pool of Resources
This is one of the main reason why you should hire an iPhone app development firm, it provides large pool of experienced resources. Due to which your work will never be on hold even if any of the developers working on your project leave the company. An iPhone app development firm will always have resources with right skillset to allocate to your project and finish the work on time without any hiccups.

Support and bug fixing
The iPhone app development companies not only provide app development services but they also provide support services even after delivering an app. Such support can help in resolving any glitches and bugs in the system and offer seamless services to your end customers. Such services offered by iPhone app development firms helps reducing your time and effort in maintaining the application.

Highly Scalable App
iPhone app development can help in creating a highly scalable apps for your business. As technology keeps changing and improving and to change with the technology is what makes an application scalable. Only an iPhone based application are scalable to be improved any time.

iPhone app development may incur substantial investment of your company, but will yield great profits in long run. And when you are investing your money it is a very crucial decision to select the right company to deal with. The service provider for iPhone app development should have prior experience and right skillset to develop any kind of iPhone application.

With the high demands for iPhone application development, there are lots of companies in the market who are offering services. This makes it difficult for choosing a right company for your business. Therefore always start with a bit of research in choosing the right iPhone app development company.

First of all check all the services that company is offering related to iPhone app development. Also what are their application maintenance services. Once this is sorted, check the reviews and testimonials of the company. You can see the portfolio of the iPhone apps that company have developed till now. Level of understanding of your business and prior experience in developing an app in same field. Only when all the criteria are satisfying your business needs, you can hire an iPhone apps development firm.

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Why Your Gyms and Fitness Center Need A Mobile App?

What is fitness? Fitness is the entire ideology behind being fit, or living a life that promotes being fit and healthy. Gyms are the direct result of fitness. A lot of people go to the gym every day for no particular reason other than wanting to be fit and healthy.

gym apps

All these make gyms an incredibly profitable business that spans across the globe. Of course being a highly profitable, worldwide business, means that gyms and gym owners have to keep up the pace and stay in touch with current trends. Just like any other business they have to always look for ways to improve and make their customers enjoy and appreciate their experience.

Related blog: 5 Features You Must Insert In Your Next Health & Fitness App

Now that we’ve talked a bit about gyms, let’s briefly explore another topic: mobile apps. Mobile apps are one of the most powerful tools any entrepreneur has at their disposal and gym owners are no exception. With mobile app popularity showing no signs of slowing down in 2017, having an app for your gym is definitely a great idea and a positive, forward-moving mindset. In this article we shall explore the benefits of having gym apps, and in what ways your gym can grow by offering such a service to its customers.

Customer marketing
If a gym wants the brand to grow and is looking to become a fruitful endeavor, it most likely has a website. Having a mobile basically follows the same concept as a website but a lot better, and here’s why: Websites are a great way to reach customers and at the same time a way for your customers to reach you. A website can have all the information needed for both ongoing members as well as new potential customers interested in what your gym has to offer.

However, even in the form of mobile browsing, internet websites aren’t something people carry around with them at all times. Mobile apps on the other hand are software that are literally sitting in your customer’s pocket. Through a mobile app your reach is tremendously extended as it’s safe to say that all people who would be found in a gym also use smartphones and smartphone apps. That pretty much covers every young person you can find. Not to say that older people have no place in either category by any means, but it’s just a fact that young people are predominant users of both gyms and mobile apps.

Memberships, offers and management
Depending on how many members your gym has, it can get pretty hectic as far as the books are concerned. Managing gym memberships requires attention tedious work at times. Through a mobile app, your business has the means to simplify that process and provide a friendly interface for the gym-member relations. Not only will the gym be able to easier keep track of memberships and overall activity within working hours, but it will also facilitate the reverse process for app users. Through this app your members can check how much time they have left on their membership, when it is due, and other statistics and information you want to add. The app can also let them know what deals are available and also what bonuses they are eligible for, depending on what kind of bonuses your gym offers.

Related blog: The Future of Health and Fitness Apps

Digital competition and accessibility
Here’s a pretty straightforward philosophy: If you don’t fill in this spectrum for your customers, someone else will. The mixture of tech and fitness is not only inevitable but also evolving as we speak. Many companies are developing various tools to help people that want to stay in shape. Smart watches and even proprietary apps from the likes of Samsung or Apple are very popular with gym-goers. By having an app for your gym, you can gain a lot more popularity for your business. There are people at the gym that have a well-crafted diet and workout plan to serve their goals but there are also a ton of people that want to lose weight or build muscle without having a clue about what they’re doing. This segment will look at helping solutions which often times come in the form of the apps and gadgets mentioned earlier. Your gym and fitness apps can give them tips or even full scale diet suggestions, personal training tips and information, as well as small features that together make a lot of difference such as reminders, timers and measuring tools.

Conclusion
If you’re going to walk away from this article with only one thing in mind, that should be the fact that by having a mobile app for your gym, you have much better chances of people joining or sticking with you because they feel taken care of. As we all know, people like things that makes their life easier and a mobile app can certainly help a lot in that regard.

If you are looking to develop an app for your gym and fitness business, then contact us, we will help you out in developing gym and fitness app.

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Best Tips For Successful Beta Testing Your Mobile App

Mobile applications are a core market for any business that thrives off of tech consumers. Its strong relation with the booming smart device market and their symbiotic relationship make it so mobile apps will be a major source of income for developers for the foreseeable future, but if you want to create an application that will put a mark on the industry, it has to be a very good one, as competition is stiffer than ever.

app-testing

Part of the recipe for a successful app lies with locating and eliminating any kind of bug or problem that would otherwise negatively impact the customer experience. To find everything that’s wrong or just not clicking, you must have feedback, someone or something letting you know what needs to be change. Starting with the closest people around you is good, such as team members and people involved in the development process, but what you really need is the opinion of the consumers, the people that you want to sell the app to. The best way of finding out what they want is by asking them. This feedback takes places during the beta testing phase, which any app must go through. The quality of the beta phase can dictate whether or not an app will be successful or just another icon on the app market interface.

Beta testers
Once you are ready to start the beta phase, carefully select the beta testing group. This group should include multiple types of devices. Creating an app for a limited number of handsets is a huge detriment for any project. Try to include as much diversity as you can.

The beta group should include people you don’t know but that you can trust. In other words, it is vital that the people giving you feedback during beta are as objective as possible. This can be hindered if you only involve family members and friends, and you’ll sooner or later find out that your perception of the app progress is skewed.

Read also: 6 Mobile App Testing Mistakes You Should Avoid

Beta platform
Now you have the beta app and you have the beta group. All that’s missing is a beta platform. You need a platform where people can test out the app and also give feedback. Try finding an accessible platform where you can start a beta testing group. You could also set up a feedback system within the app itself. This will make it so that testers have a highly accessible feedback at their disposal.

You can use this group platform to not only receive information about how testing is going, but also distribute new information such as beta builds, tester duties and expectations you have from each tester. You can consider this space the equivalent of a conference room. This is where information goes back and forth between you and the testing group.

Keep testers in check
Once the process has started, it is very important that you manage and take care of your testers, so that you may ensure several things. First, you need to make sure that each tester does their part, and that each of them sends you regular updates and feedback. Slackers will only delay or hinder your operation.

Make sure to remind them what it is they’re feedback is for. Speaking of which, you also have to set up a reward plan that will entice the testers to give their best during beta testing. It’s up to you what kind of rewards awaits them, just make sure it’s something worth their time. You could guarantee extra or deluxe features for free once the app launches, which otherwise would require payment, or give them the whole app for free.

Read also: Top 11 Mobile App Testing Tools Employed by Testers

Set up the app launch
Don’t rush and launch your app as soon as you think it’s ready. Test out the app in small increments. This will help you find and put the finishing touches on some of the remaining bugs or issues. Release it in a limited amount to just one market, and do a full release once the app is operating at 110%. Consider releasing your app on a lower tier app market at first. If there are any major problems discovered on a major market, it might be too hard to bounce back from a launch fiasco. If the app is fine on a smaller market, you can step it up and launch your app on the App Store or Google Play.

Conclusion
A very important thing to take from all this, is the fact that successful apps aren’t born overnight. They require a lot of time and nurturing, and the beta phase is where a lot of that happens. Beta offers app developers all the answers they need to make their app successful. It’s the developer’s job to know how to set their app up for critical acclaim, starting with beta testing.

How To Focus on Creating an Useful App?

A recent interview with Google’s Bethany Poole, the group marketing manager there, that explained how they tried to create their own app that would actually be useful for the user, got us thinking. It is true that app developers, even us writing, get distracted by shiny objects and don’t focus on the essential.

primer appWhat we mean by that is the most of us want to go on with a trend of getting apps viral and we include in the app spectacular and definitely not cheap features, like VR (virtual reality), geo location and more. But, the ugly truth is that while an app might wow the user, he/she will easily get bored and will drop it in a week’s time. So… what have we accomplished? We made a wave in the App store, and now we’re vanished. Is that really what we want?

Let’s talk a little bit more about the actual usability of apps and what you should consider before creating an app. A great looking app might not be what your customer is looking for. After all, every entrepreneur is looking to do the same exact thing: please their customer.

In the interview, Poole talked about their new app, Primer, which offers you tons of marketing strategies in five minutes. She says they found a demand for this sort of thing and decided to make a simple app, but one that would help a lot of people in their struggle of getting noticed among millions of other businesses.

Related blog: The 5 Most Important Strategies to Create an Addictive App

She also says that they were tempted to go flashy, like a lot of other apps, because they enjoy it as much as the user does – but they found that they want to create an application that will be found on the user’s app for a month, or maybe even a year.

In the beginning, they didn’t even want to create an app. They just wanted something innovative that would reach that demand they observed, but decided that they should actually focus more on the user than on how they can be seen as a ground-breaking company.

Even though we preach identifying your customers first, and giving the solution through an app after – her interview opened our eyes to a more profound understanding of what every business should be. We should look for problems or a demand, and then brain storm on what we should offer our customers so that they can resolve their problem. Creating the best solution to their issues will naturally attract them to your business and they will definitely remain your loyal customer.

We’ll tell you a little bit more about how Google found what is the best solution for their users – maybe you’ll find your inspiration and even learn something new you should do before creating an app.

As Bethany Poole continued, she disclosed that Google started with a questionnaire to their target audience to find out exactly what is the problem. After they discovered that 97% of adult Americans don’t learn anything new in their everyday life, they decided there has to be a reason in the middle of everything. After thorough interviews, users said that they cannot get into the learning mindset they had during school, and their lack of time lets no time for reading a book or an article.

Related blog: The Five Amazing Steps to Create a Usable App

That’s when Google found out how they can help their customers: in their quick moments of free time, people look at their phones. So why not let their phone teach them something new? Therefore, they created an app.

She doesn’t forget to mention, however, that if the research had proven another method of learning the best for their customers, they would have taken that path. They weren’t looking for posterity, but to be helpful to their users. And, that is, probably, why Google is such a popular company and brings a smile on a lot people’s faces.

At the moment, Primer, Google’s marketing strategy app, has a very high rating of 4.5 stars out of 5 on both Google Play for Android and the App Store for Apple.

Conclusion
If you’re looking to develop an app, ask yourself: is this product helpful for my customer or am I just doing this to get noticed in the large sea of apps? Start doing your research and find what is truly the best solution for your user, and you might find some surprising things. If an app is not your answer, who knows, maybe you should try something else. Or adapt the app to fit the user’s needs.

Google’s inspiring story about their new app Primer and how they created it, should be a starting point for your own success story.

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Ways to Attract Customers with Your Mobile App

The app development company has grown a lot in the past years, as more and more people started affording to buy a mobile device. There are three major operating systems and each one has its own app store where studios or individual developers upload their creations: Android, iOS and Windows Phone / Windows 10 Mobile.

Attract Customers with Mobile App

There’s a harsh competition and it’s even harder to convince people to buy a new application without knowing anything about it. Some app developers spend time and money to create the perfect application, and then they invest more money to promote it, but is it worth all the trouble? Are there any other ways to attract customers to download and install an application they store on the app store?

Many businesses start from scratch, hire best app developers, who get paid big bucks to do their job well, and they really take their job seriously, but no matter how much effort they put in and even if the application will look good, after being added to the app store, it doesn’t generate interest and it’s downloaded only by a dozen of users. It can be very frustrating and difficult to build the hype, because even if an application has been created for a specific audience, if it’s not promoted enough, its fate is doomed. Instead of enjoying the deserved smashing success, a developer sees his work going down the drain. How can this be avoided?

First Impression Always Matters
A beautiful user interface will always convince a user to download the application, because of it’s attractive on the outside, it’s surely a sign that it’s well-structured and easy to use. To give an example of a popular application that draws attention with its user interface, I have thought about Tinder, a dating app which uses cards to suggest a swipe. Single people who are looking for a possible match are swiping right if they’re interested in hooking up with the candidate, or they swipe left to ignore the profile. Now you understand how important it is to come up with a simple user interface?

A Customer Loyalty Program? Why Not?
Many stores or restaurants that can afford customer loyalty programs are using automated reward applications for long-term customers. So, these veteran customers are offered discounts, coupons, gift cards with different occasions, especially for their birthdays. Currently, the most popular loyalty applications are Belly, Spring Rewards, FiveStars or LevelUp.

Discounted Products From Online Stores 
Many online stores are struggling to sell their products because people are usually looking for stuff when they’re browsing in front of their laptops or PCs. There are some e-commerce sites that encourage customers to download their mobile application and use it to purchase clothes, footwear, electronics and other products, because they get special discounts. So, if you’re a developer, try to obtain a partnership with an online store and build an application for it, which offers push notifications whenever a new promotion is available.

A Demo Video Promoted On Social Media
App stores are full of new releases, so you shouldn’t expect thousands of downloads in the launch day. But, that doesn’t mean you have to leave the situation as it is! Act immediately, create a demo video of the application that has a maximum length of 30 seconds and applies the principles of Simon Sinek’s Golden Circle (Why, How and What), then upload the video on Youtube, Instagram, Facebook or even through a blog post. Someone will click Play out of curiosity.

Screenshots Are Also OK
Not talented enough to a great demo video? No problem! Just take a screen of your application in action, to allow potential customers fully understand its features. Don’t forget to add many visual elements and subliminal messages created with a fancy font. Users will be captivated by the teasing images and they will want to download the application.

Related blog: A Guide to Increasing Your Mobile App Downloads

Upload Your App To An Alternative App Store
If you didn’t know, there are other stores where developers upload their applications or games that are compatible with various operating systems. One Platform Foundation claims that an app posted on a less popular store will have 200 percent more downloads than on Google Play, so try your luck on GetJar, SlideMe, Opera Mobile Store, AppsLib, Amazon Appstore or AppBrain.

Be Active On Quora
Quora is a website where people are asking questions and community of users answer to them. Maybe there are users who are searching for the exact type of application you’re created and you can recommend them your own creation. Or you could just ask strangers if they want to give your application a try, after explaining its features and benefits. Remember that Oliver Emberton obtained a book deal and he was contacted by important people in the film industry, after his response to one query.

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The Past, Present and Future of Social Media Apps

The very fact that you have landed on this page proves that you definitely have some social media apps installed on your mobile devices. And why not? The accentuated growth of almost every app that pertains to social media is reason enough for you being one of those addicted to them. Social media apps such as WhatsApp, WeChat, Facebook etc. have revolutionized the way communication happens; both on personal and business fronts.

social media apps

Before we get into the future for social media apps, let us take a quick look at what has happened till now.

What happened in the past?
Hope everyone still remembers days when flirting or chatting was done across emails, or chat rooms in Yahoo. People were hooked onto such chat rooms and connecting with strangers and even known people took a completely new turn.

What is the current phase of social media apps?
Now consider the current times. Nothing has changed much. People still chat with strangers and known people; however, the mediums of these chats have changed. Social media apps have sprung up in a frenzy and have impacted the way communication happens these days. Some may even go to the extent to claim that the past year can be easily said as a period of social apps that include dating and mobile messaging.

So does this mean we have had everything already squeezed out of this media app boom? The answer is NO. People are spending more and more time on social media apps and the number of users is growing. And with features and functionality getting enhanced with passing days, users are up for a bonanza of sorts. In spite of this strong and vibrant surge in use of these apps, it can be still said that these are just the primary steps and a huge revolution is yet in the making.

Related blog: Why Social Media Integration Is So Important for Mobile Apps?

What does the future behold?
Well, coming to the actual intent of this post, beyond today, you can expect the industry for social media apps erupting like never before. Communications can take a completely different perspective and people will be using these apps more. You can expect slangs evolving due to this increased use of social media apps.

Wordings such as “Our first meeting was decided on Facebook” or maybe “I am used to just Tinder for travel related aspects” will definitely seem like an everyday instance. With desires of people ever increasing and the want for more ease in communications and social messaging always building, the app developers too are on the threshold of a more intense battle to grab share of dedicated users for their apps.

With more mergers and acquisitions expected post Facebook’s acquisition of WhatsApp, the battlefield is sure to get more intense and stiff. This spells good for everyone though. Right from the end consumer, to businesses leveraging the strength of these social media apps, to the app makers themselves; all are in for something better.

With apps like WeChat reaching newer pastures by dishing out new features every now and then and Facebook making its developer platform open to allow developers the chance of developing over their API, along with letting publishers distribute content; everything is changing briskly. Google too is rumored to be in the process of stepping into this space soon.

What’s in store for whom?
All the above mentioned aspects and future predictions and possibilities explain one very important factor; social media apps are definitely slated to re-write the way communication happens globally. These apps have the strength to either be the digital platforms themselves for communications or enhance the already existing strength of available platforms for delivering convenience, emotional value and continual communications or interactions.

All this spells good for businesses as well as end consumers. Consumers on their part are in for enhanced experiences of using these social media apps, while businesses can grab the immense opportunities with regards to marketing that these apps will open up for them. The only aspect to keep in mind is to always remain alert and stay updated on all the happenings in this sector.

Related blog: Students Addicted to Mobile and Social Apps

Businesses need to understand that end consumers will not be visiting their websites like the old times; rather, they will prefer using apps. So reaching these consumers where they are more likely going to be available is the key. Especially, audiences are skyrocketing for these apps in emerging markets and hence, business opportunities too are getting dished out profusely.

It has been seen that businesses are yet to jump the bandwagon of promotions across messaging or chat apps. This space or this sector can be still considered as nascent. However, with increasing awareness, the future will definitely witness a surge in businesses leveraging this space to hit their consumers at the right place and time.

With more businesses likely to enter the space of advertising across social media apps, consumers can expect a fierce competition which will eventually mean more features and innovative concepts being developed.

Final Words
So overall, it is a pretty good scene for everyone. The future of social media apps is due to be enhanced completely. The primary intent of how interactions across online platforms began is sure to reach a stage where innovation will produce excellence.

A Beginner’s Guide to Become Android App Developer

If you have a close look at the immensely popular Google Play Store, you can note how many of those apps actually have a good download rate and positive review. As an app developer, you have to avoid getting stuck in the awful drought of increasing number of apps.

android app developersAndroid is unquestionably one of the most successful operating systems, in the present day scenario. For a novice to android app development, there are lots of resources to learn the basics. If you are unaware of the fundamentals of Google mobile operating system, you can master them by reading some expert tips.

Noted below are some tips and tricks for beginners that can help them excel as Android app developers from the scratch:

1. Read Android Design Guidelines and Follow
Google has prepared comprehensive guidelines to be followed by app developers. As a novice, this would be your first step towards a bright future as an app developer. Though some developers do not want to follow guidelines, it’s critically important. By following Google’s guidelines, you can help your users understand how apps function and ensure that they enjoy using an app as much as you did while developing it. A key element of Google guidelines is the advanced navigational drawer, usually exhibited in several apps and a very common feature of well designed apps in Android OS.

2. Master the Language
XML and Java are the two key programming languages used for Android app development. The right knowledge and expertise in these two programming languages can safely be called prerequisites for developing Android apps. There are some fundamentals of Java which include packages, inheritance and interfaces, objects and classes, strings and numbers, generics, concurrency, and collections.

If you can master these languages, you can successfully develop a robust and effective Android app.

3. Follow the Latest Trends
Occasionally, Google releases new updates to its existing SDK to provide developers some innovative ways for app development. For instance, with the Android 6.0 Marshmallow release, came along new app design techniques for developers to implement. Most of these design trends and concepts include an innovative translucent navigational and status bars. Keeping apps constantly updated is the only way to be among the first few to implement new features and set standards for an app. Of course, users would appreciate it and it would also increase expectations.

4. Give the Due Importance to User Input
Whether you are building an app or making some changes to the existing app for improvement, always listen to your users. User inputs and reviews are genuine and very important for progress. Users also love the fact that their feedback has been take seriously and applied to the apps. In order to get authentic user input, pay close attention to your app reviews. In addition, you can also create your own Google community for the app. If users get a proper response, they would surely use your app.

5. Create a Prototype of the App before the Final One
If you aspire to become a successful Android app developer, you should start with a prototype first. Irrespective of whether it is a game or an app, working on the prototype can give you hands-on experience and prepare you to implement the app at the advanced stage. A simple yet functional prototype project would be fine for customers to also have an idea of the result. There are several prototyping tools already available for use. You can choose any for your needs. Once customers validate the prototype, you can start developing the real app.

6. Develop an App for Multiple Devices
Android is class apart from all other mobile platforms due to various reasons. It offers the freedom of choice, unlike iOS, and runs on varied devices having different features and screen sizes. As an app developer, it’s almost impossible to test an app on every single device currently available on the market. To maintain consistency throughout several devices, you can bring in density-independent pixels, or dip, instead of normal pixels in the layout. Android can then automatically calculate pixel amount for specific phones, thereby maintaining consistency throughout various devices.

7. Mastering the Application Components
The building blocks of Android app are the application components. Each component is a unique point that allows the system to enter the app. Even though each app has its own identity and specific roles to play, there are certain components interdependent on each other. Moreover, not all of those elements are real entry points.

Typically, there are four types of components specific to apps, each of which serves a distinct purpose with a distinctive lifecycle that defines how it’s created or destroyed.

  • Activities: A typical component representing single screen with user interface. Your email app, for instance, would have one activity showing a detailed list of recent emails, whereas there are other activities like composing and reading emails. Activities are elements designed to enhance cohesive user experience in an app, though each element is independent.
  • Services: The background components perform different tasks for remote processes. It can play your music in the background when you are using a different app – that’s the key!
  • Content: Another important component that manages shared app data set. With content providers, stored data can be queried and modified. This component is especially helpful for reading and writing data.
  • Broadcast Receivers: Broadcast announcements are important, and this component responds to those announcements. Even though these announcements may not be displayed on the user interface, they create notification in the status bar to change the user when broadcast event takes place. It’s a gateway to various components.

8. Optimize the App
Finally, you cannot just develop an app without optimizing it properly. Users despise slow performing apps, typically the ones that usually take up too much space. The speed and size of your app can be a literal deal breaker for maximum users. As such, you should make it a point to avoid this key component by optimizing the app. Refrain from any unnecessary memory usage. Beginners often make a mistake by using unnecessary variables or objects, which leads to a lot of space occupancy. Avoid it.

9. Limit Permission Requirement
Because malware rate has increased in the Android platform, users want a more secure platform for the apps they choose. So, when they are flooded with a long list of app download permissions, they tend to feel uncomfortable and unsafe. So, it’s really important to limit the number of app permissions needed for a single app. There are some apps that try to extract extraordinary amount of user data, which is not required. It is an unacceptable practice and some users might potentially turn down your app.

10. Focus on App Design
Apps should be classy, navigable and user-friendly – these are the keys to success. User-friendly apps are the best designs. So, when you begin, you should always take this one crucial factor into consideration and closely work on ideas that can be used easily.

Aspiring app developers should take a methodic and knowledgeable approach, rather than just following the league. There’s a lot of scope for beginners, but an informed and organized approach to learning is essential.

Related Blog : Android App Development-Effective Tips for Beginners

A Complete Guide to A/B Testing for Your Apps

Mobile technology is on a rise, like never before, with a few millions apps being downloaded every single day. Certainly, apps have changed the world and evolved over the years, with free apps being the first choice of users.

ab testing

As statistics reveals, there are approximately 1.6 million apps available in Google Play and 1.5 million apps in the Apple Store as on July 2015. Therefore, it’s obviously important to understand what users want to be served on the platter.

There’s a varied range of mobile apps already available in both App Store and Google Play, but you might see that only a few of these apps are actually popular amongst users. For instance, there are thousands of gaming apps, but only a few games like Candy Crush and Angry Birds could top the charts while the rest are still struggling for download. Obviously, there are valid reasons – players were given what they liked!

At this juncture, it’s critical to come up with something that’s fresh and new, stands out of the crowd, and gives pure entertainment. It is equally important to create a brand name and awareness that people would love to talk about. Customer retention is the key!

So, if you are in a phase of developing a mobile app, or you’ve just launched an app in the market that hasn’t been able to climb up the charts, it’s time you should revisit the app strategy and think of improving your app.

In addition, you have to also find out why your app couldn’t succeed expected. The best approach to do so is through A/B Testing.

What is A/B Testing?
Also called Split Testing, A/B testing is a tool that allows you to compare two different versions of the same app/web page to see which one is a better performer. Two pages are taken as two variants, A and B, and the result is yours.

Just like a science project, you can test the mobile app. You can add two or more app pages and choose the one that performs better. It also helps you to back up all your guesswork with hard testing data. Moreover, it gives you the result as well as the ROI of your marketing strategy. Today, market leaders engage heavily in this method of testing to gain popularity among users.

How to Go Ahead with A/B Testing Strategy?
There are a few golden rules to follow when you are going ahead with the A/B Testing strategy:

Rule 1: Planning
It is very important to plan your project in time. Once you know what to do, you have to decide what you wish to test. This might take you through a series of tests or variables that need attention, such as color, text, button size, image size etc. Anything that could convert the best has to be updated.

However, it’s imperative to ensure that your idea and vision is clear and you know what exactly you want. You should also be well aware of the baseline results – the result you are getting now. Only then you can understand the differences created for your app by A/B Testing.

Rule 2: Strategic and Simple Startup
When mobile interface is concerned, even minute changes can make considerable differences. Always begin with smaller tweaks and changes, taking just one variable, targeting the simplest and major elements like navigation, headlines, or color schemes.

Rule 3: Aim for Holistic Result
Whenever you choose to make some changes to your app, look for long-term and holistic results instead of short-term goals. It’s obvious that you would want to increase the rate of conversion for the app, but it may not happen right after running the first test.

Rule 4: Focus on User’s Needs
Understand what users want – that’s very important for A/B testing. Do you understand how pizza delivery stores are doing such great business? Well, that’s simply because they have specific customers who already know what they want even before visiting the store.  Customers rely on consistent experiences.

Likewise, know what you want to serve to your targeted customers. If you are a master of something, define the target audience, understand what they need, and keep serving them effortlessly.

Rule 5: Customer Involvement
Understand your customers’ needs and design you app around them. Although it doesn’t guarantee that all visitors would try your app, you can at least aim to provide them the best and understand why some of them didn’t like your app. The reason for non-conversion behavior is something that you should understand and work on. With this, you can document the issues with customers and use the data to make some important changes to your app in the future.

Important Elements of A/B Testing
Once you are through with the rules of A/B testing, it’s time to move on to the next most important variables to test.

  • Headlines Testing: When people visit your app, the first things they see are the headlines. So, your headlines play a key role in attracting and holding customers, making them excited about your offers, and convincing them to stay. Headlines are, thus, the most important tests and are indeed known to create a significant impact on conversion rates.
  • Price Point Testing: Pricing is yet another complicated topic. Most business owners and entrepreneurs price their items by their gut feeling or following the supply/demand ratio, which may not be correct. Pricing any physical product involves technical aspects too; for instance, pricing a physical item may be manageable, but a digital product that doesn’t involve production cost is often hard to price. The price of such a product should be decided as per the market value. The concept is – higher the price of a product, lower the demand, and vice-versa. As the price rises, demand drops and that marks the fall of revenue too.
  • App Store Description Testing: You have to describe your app well so that it leads to conversion. After your app title, focus on the app description. Customers always do that! This description is the vehicle for maximum customer acquisition. From a simple marketing message to reviews and ratings, keep it short, simple and concise.
  • Payment Gateway Tests: Some payment gateways have already earned the trust of buyers. So, you should have an optimized payment gateway that impacts conversion rates significantly. Unsecured payment gateways can just pull you down. Thus, it is advised to take a safer and secure gateway like Stripe or PayPal.

To make your work easier, noted below are some A/B testing tools with similar features that can make your job simpler.

  • Optimizely
  • Five Second Test
  • Apptimize
  • Google Analytics Experiments
  • Kissmetrics
  • Adboce Target
  • Convert Experiment
  • Vanity
  • Maxymiser

Conclusion
This article summarizes some of the best practices and most effective testing tools to be used for A/B Testing. You have plenty of choices for this competitive market, but bear in mind that you need to choose the best strategy for your business.

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Top Challenges in Enterprise Mobility for Mobile App Developers

Enterprises constitute people, process, and technologies. Technologies help the people-employees and customers to ease the process to address the end goals.

Enterprise Mobility

Therefore, today computing devices in different forms, applications, and networks are encouraging people attached to an enterprise such as employees, contractors, and customers or consumers of the products of the enterprise to use the latest technologies including mobiles and cloud computing technologies to accomplish the tasks of business.

Mobility Challenges of Enterprises
Since yesterday, enterprises were thriving on the intranet and the Internet with strict firewalls. Closed and wired networks were easing the tasks of IT department to manage enterprise security nicely.

Today, enterprises have new challenges in forms of mobile devices and wireless networks. Employees are moving with their client devices, and mobile networks/Internet and cloud technologies help them to give easy access to enterprise IT system and its databases.

Security as the Biggest Challenge
BYOD has snatched one more hope of controlled IT environment by introducing massive fragmentations in hardware as well as software/OS. Therefore, security, a prime concern in enterprise mobility has challenged and responsibility extended up to the mobile app developers to mitigate the security issues right from the development stages.

The best way to cope with security issues is to take multiple way approaches including managing apps rather than the devices and an excellent Mobile Application Management solution mitigate the problem beautifully. It is the thing that mobile app developers can focus right on the designing and development stage.

Operational Swiftness & Data Accessibility
Data accessibility is significant to make an informed decision at each level, and it is the prime concern of the IT department when it focuses on the performance.

Enterprises have some static data while many live data, which are updating in real-time and their access in real-time making big senses for CESs and managerial level of employees.

Therefore, secure access of enterprise data poses a significant challenge to the IT department as well as for the mobile developers who design apps to share the data inside as well as outside of the enterprise firewalls.

Operational swiftness is for the better performance. For consistent performance, backup is essential, and the emergency help of app developers are mandatory in adverse circumstances.

Beating Fragmentations
In enterprises, BYOD is the cause of hardware and OS fragmentations when mobility has implemented. It has seen that platform fragmentation is becoming pain point in 50% cases for the mobile developers and absorbs the investment budget dearly to develop different apps for different native platform compatibility.

In Android apps, it becomes acute and daunting when testing efficiencies concern more. Therefore, beating fragmentation issues demands experts and experienced team or company of the mobile application developers highly.

Strong Network Infrastructure
Consistent mobile network and Internet accessibility are things of the foundation of the success in enterprise mobility. Therefore, IT department has to work extra on the network architecture design before designing and programming any mobility solutions for the enterprise.

It is imperative to streamline the entire system when some components are working remotely in the field or customers connecting from the offshore destinations of the multiple locations at a time.

Conclusion:
For consistent growth of the enterprise, meeting the mobility challenges from the advanced and legacy system users is significant. It is the expectations of customers on one hand, and employees at other hand pose tricky issues for the mobile developers. They have to address at security fronts and performance fronts.

If you have highly experienced, and talented team of mobile app developers, designers, business analysts, UX developers, and QA professionals your ball of success may roll smoothly. It is a team of Mindinventory, which is capable of taking enterprise mobility challenges seriously with the desired level of success.

Therefore, if you have any plan for the mobility solutions for your small to large-scale business, organization, or enterprise, we welcome you to discuss it with our team at the first place.

Top 10 Features to Make Your Next Travel App a Hit

Mobile applications have been revolutionary in boosting the travel industry globally. However, if you have an app that failed to appeal to your users, maybe it is because it didn’t target the right audience, or lacked relevance, or does not have the best-selling features. Don’t worry. May be next time!

Travel App Features

If you aspire to build your next travel app that becomes a huge hit among your target audience, it must have the following key features that would help gain a competitive advantage and make it more saleable.

1. GPS Based Location Services
Integrating Geolocation tracking services into your travel app is like hitting the gold mine. When tourists use a travel app on reaching a destination, the first thing they want to know is a nearby hotel, restaurant or tourist attraction. The travel application should be able to quickly access the mobile device’s GPS, track location, and fetch accurate results. This would make travel a fun and hassle-free experience for your users, thus, promoting your app’s brand loyalty and popularity.

2. Travel Route Generator
How about providing your users with a comprehensive travel planner? To be honest, travelers prefer mobile applications that are capable of making travel plans, and they would just travel seamlessly. A travel route generator serves that purpose only. Travelers need to specify the destination where they wish to travel, and this feature would generate different routes to reach the location. This feature would help the travelers plan a more suitable route to reach the destination as per their needs and preferences. There are apps that let users add tourist attractions and even integrate custom landmarks to design their travel itinerary accordingly. Implementing such complex feature is not simple, but it can make your travel app a huge success.

3. Weather Forecasting
Is your travel app able to provide your users accurate weather forecasting reports before they book their flights or alike? If no, make sure that you integrate this important feature in your next travel app. Most travelers book their flights or plan a holiday in haste without considering the implications that unexpected weather change may have on their journey. To prevent such hassles, app development companies should integrate real-time weather forecasting feature in the app, and alert the travelers of unexpected weather predictions when they create their travel itinerary. There are apps that display accurate weather reports for a large number of locations worldwide. Such apps allow travelers to check wind speed, cloud formations, humidity, etc. for a particular location, and then plan their trips. Your travel app should be able to display day-specific and location-specific weather forecast report.

4. Location Based Cab or Public Transport Booking Services
When a traveler visits a whole new destination, he or she would need cab services or details about public transportation to reach a preferred location. This is also a necessity when a person wishes to reach somewhere within his or her city, and wants instant cab or public transport services. Your travel app should be able to provide location based cab services or public transportation details, which would help your users to plan their travel and reach their preferred location on time. As your app makes traveling and cab booking a breeze, it’s not surprising that it would gain a competitive edge over other apps that do not provide this feature.

5. Language Translator and Currency Converter
Integrating in-app language translator and currency converter can be tricky, but if you can get it up and running, your mobile app will instantly become a hot favorite among travelers. In many cases, especially when a tourist travels in some other country, he or she may not be familiar with the regional language. This may make traveling more inconvenient and stressful. Delightfully, there are certain apps that allow users to translate real-time voice data, scan texts for visual language translation, and even translate written texts.

On the other hand, think of a situation where a traveler needs to exchange currencies, and is not aware of the current exchange rate. Should he look beyond your travel app and search the Internet to know the latest currency exchange rate? If that happens, how is your app usable to your target audience? To make your travel app most successful, it is crucial that it should be able to track past and current variations in currency exchange rates, and provide instant information to the users.

6. Social Media Integration
In today’s world of cutting-edge interactions and communication, a travel app without social media cannot survive long in the competition. For any kind of travel app, social media integration is a must as most travelers today to love to post photos, reviews and updates about places they visit. And having everything integrated in a travel app can add to their convenience. With this feature, your users will not have to sign into their social media accounts separately to post updates and photos while traveling. The app lets them do everything in a hassle-free manner.

7. Emergency and Security Features
Any emergency situation may arise while traveling, irrespective of location and time. Therefore, it is vital for a travel app to include location based emergency phone number and service feed to ensure that users can access it whenever a crisis situation arises. During urgency, the traveler should get instant access to emergency numbers based on the current locations within the app itself. This will make them feel more safe and secured.

8. Reviews from Other Travelers
What made travel apps like TripAdvisor exceptionally popular is its comprehensive review system. With this app, travelers are able to review a location and share experiences with other travelers visiting the same place. Travel reviews, when integrated in an app, help users gain valuable insights about a place, service, etc. Likewise, they can plan their itinerary or make necessary tweaks. So, why not include this important feature in your next travel app? It would definitely gain popularity among your users as the app provides information about a location, hotels, flight service, restaurants, etc. This will also help improve the services related to travel industry. Allowing travelers to add reviews via your app can boost its download and popularity.

9. Social Dining
Want to render a unique experience with your travel app? How about giving them an authentic experience of social dining in the chef’s home itself unlike traditional restaurant dining? How about giving your users the blissful opportunity of savoring authentic delicacies at some locale’s house while listening to the intriguing tales of the land? Though in its nascent stage, the concept of social dining is gaining increasing popularity among tourists, especially among food aficionados and travelers who wish to explore the culture of the land. Apps like EatWith are certainly taking the concept to a new level. So, if you are planning to build your next travel app, you must leverage this unique feature to deliver immersive travel experience.

10. World Clock
Does your travel app include a world clock or time converter? If no, your next app should definitely have one. Tourists often get confused when they cross time zones. Don’t let them download another app for the purpose. Integrate this feature into your travel app, and make things less complicated for your users.

Conclusion:
There it is. Including most, if not all, of the above features will definitely let your travel app gain a competitive advantage when differentiating from others. Following these tips or hiring experienced mobile app developer would give your travel app the catalyst for success.

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